As promised in my previous post ‘4 Simple Tips To Make Your Video Shine On YouTube’, I am sharing four more tips on promoting video content on YouTube. These are lesser known and are the result of much research and are tried and tested by me. So hang on to them!
1. Create A YouTube Video To Promote All Your Videos It has proven results. Create a YouTube video that promotes all your other videos on YouTube. Provide variety of tags to this ‘Index’ video depending on content of all the featured videos.
2. Interlink Your Videos YouTube uses an intricate algorithm to determine which videos are ‘related’. Though you have little control over which videos are shown as related to your own videos, you can take these two measures to make them “jump”
a) Create Playlists: YouTube default search includes all sorts of result types: videos, channels and playlists. Playlists give you an edge in search results and also help gaining views on your other videos. How? If you link to one video within the playlist, viewers will watch another video in queue in the playlist instead of watching suggested ‘related videos’ which are rarely completely relevant to your video content. Therefore, create playlists and organize your videos depending on criteria such as;
- User Reviews
- Core Features
- Featured Users
b) Unique Tags: Sometime back, using ‘unique’ tags was all one needed to make their content appear as related videos.While the algorithm has become more complex today, this trick still proves effective in ranking all your videos for a specific search term, thereby getting more views in common. So the quick tip is add the most important search term (e.g. your brand name/band name) as a tag in all possible variations…. <bandname>; <band name>; <bandname.com>
3. Submit Your Video To Video Search Engines Add your YouTube video to video search engines. Some of the good examples are Blinkx, 5min and Break. Little trick as this will ultimately help consolidate your position on YouTube.
4. Provide Thumbnail To Complement Your Video A thumbnail is the first thing that a viewer sees before she decides to watch your video. Therefore, it’s significant to provide a thumbnail that best reflects your video content/brand and encourages a viewer to click on and watch your video.
I would love to know your feedback and experience with these tips.
You are welcome to share other tips that have worked for you, and I will be happy to include some in my future blogs on the topic.
If you have friends who upload actively on YouTube, please forward them this blog. They will certainly appreciate your thoughtfulness 🙂