Tag Archives: talent discovery

How To Get More People To Share Your Song

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You’ve worked hard on a song and are waiting for it to ‘go viral’?

Well, good luck with that!  We believe there is no such thing as viral. Songs go through a ‘compounded sharing’ cycle where more people listen to your song and then share it, and the cycle continues. There are only two ways to increase your song sharing:

 

1.  Increase the initial exposure of your songs
If 100,000 hear your new song release, you will have a better chance of reaching millions compared to if you just showed your song to 50 people, because a proportion of your initial audience will be responsible for sharing the song.

This is where major record labels have typically had an upper hand. When a label produces a song that isn’t actually very good i.e. it has a low rate of sharing, they can still get the song to reach millions by funding a huge initial exposure – even if a tiny percentage of that audience shares the song, it’s still likely to reach millions more people.

You should put up your song on as many high-quality, high-traffic sites as possible. Do not depend on that one site, or it might be a very long wait. A site may give you a broad listenership, while another may give you a smaller, but much more engaged audience. The audience on Tallenge is different from that on Soundcloud or Reverbnation. So, to maximize initial exposure, post your song on many sites and reap the benefit of their reach.

 

2. Increase the rate of sharing, or what makes it more likely for a fan to pass your song on to their friends?

Here’s a few ideas:

  • In general if your song sounds good, more people are likely to share it 🙂
  • Post on sites that make it easy to share AND request your listener to share
  • If friends and fans like you and want to help you get known, they’re more likely to share your releases. This comes down to reputation and relationship building. So reply to comments and spend some time everyday connecting with your fans.

 

Try some of these out and leave a comment sharing your experience.

-Sasha

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5 Tips On Converting Your YouTube ‘Likes’ To Tallenge Votes (and Dollars)!

Once you’ve uploaded your entry on Tallenge, it’s time to get the votes it deserves. Here’s 5 quick actions that can work on converting your abundant YouTube views and likes into votes for your Tallenge entry (and, ultimately to a chunk of the prize money!)

Tip #1. Description please

Paste your Tallenge entry’s URL into the description of your video in YouTube with a request asking viewers to vote for you on Tallenge.

Tip #2. Look the viewer in the eye and ask!

Add a 10-second clip – as a video annotation – at the end of your YouTube video requesting the viewer to vote for your entry on Tallenge.

Tip #3. Broadcast to your subscribers

Put out a quick request for votes to your subscribers with the URL of your Tallenge entry using the broadcast feature on YouTube.

Tip #4. Embed your entry

Embed the URL to your entry in the YouTube video itself, in the form of a smart blurb or a creative pop up in a corner, using YouTube’s Annotations feature.

Tip #5. Comment on comments

Reply to the appreciative and positive comments viewers leave on your video on YouTube asking them to go to Tallenge and vote for you. Many of them will!

These tips are simple to action and besides getting votes, also help you engage with your YouTube audience. Start your campaign now and swing by later to check out more tips and tricks that I will be providing in my subsequent blogs.

-Ayesha
Tiny Tallenger

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Kick your way to luck

What marks the difference between just another talented person and a superstar? Effort and just that tiny bit of luck that gives one the ‘kick’ to move ahead on to the fast track.

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That seems to be the story of the newest viral sensation Havard Rugland, who is now claiming his career with the NFL alongside the success of his Youtube video ‘Kickalicious’. With a very European football style, our man has gone a long way ow

ing to the success of his video which went viral after he posted in September 2012. The video has been receiving a great response from different team managers across the US since this December.

The 27 year old kicker is now on his way to the NFL tryouts for the Jets. The video was a result of a brainstorm after his home soccer club disbanded. With two of his brothers and a friend, the video was made in five days and hit 500,000 views in its first few weeks. His journey to New York provides a blueprint of sorts for anyone looking to turn a homemade video into a global hit.

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Homemade videos of this sort exhibiting ones talent have been a rage on youtube, proving to be a lucrative chance to build a career for a whole bunch of today’s superstars. ‘Amateur is the new pro’. Everyone’s on a hunt for fresh talent and fresher faces. It’s a vicious cycle of talent drives virality which drives talent in return. So where are we today?

In a space where you don’t need to know the ins and outs of everything regarding your field of interest but can squarely go ahead and dabble with the little you know. If you’re good with your talent and if you portray it the right way, you just might be the next big superstar moving on to the race to be a global phenomenon.

Our next blog will tell you how you can jazz up your entry to make it more noticeable and memorable. Till then, keep creating for the world is full of opportunities. Or well, atleast the internet is!Come up with creative videos or images of your talent. Write up a blizzard if you love to write. Create good content that is interesting and has a touch of unique quirk that screams out your personality. And you’re good to go. That’s what we offer you on Tallenge. A chance to be a winner, who’s on the way to Fame, Fortune and Glory.

– Ayesha

Tiny Tallenger

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4 More Tips To Make Your Video Shine On YouTube

As promised in my previous post ‘4 Simple Tips To Make Your Video Shine On YouTube’, I am sharing four more tips on promoting video content on YouTube. These are lesser known and are the result of much research and are tried and tested by me. So hang on to them!

1.      Create A YouTube Video To Promote All Your Videos  It has proven results. Create a YouTube video that promotes all your other videos on YouTube. Provide variety of tags to this ‘Index’ video depending on content of all the featured videos.  

2.      Interlink Your Videos YouTube uses an intricate algorithm to determine which videos are ‘related’. Though you have little control over which videos are shown as related to your own videos, you can take these two measures to make them “jump”

a)      Create Playlists: YouTube default search includes all sorts of result types: videos, channels and playlists.  Playlists give you an edge in search results and also help gaining views on your other videos. How? If you link to one video within the playlist, viewers will watch another video in queue in the playlist instead of watching suggested ‘related videos’ which are rarely completely relevant to your video content. Therefore, create playlists and organize your videos depending on criteria such as;

  • User Reviews
  • Core Features
  • Interviews
  • Tutorials
  • Featured Users

b)     Unique Tags: Sometime back, using ‘unique’ tags was all one needed to make their content appear as related videos.While the algorithm has become more complex today, this trick still proves effective in ranking all your videos for a specific search term, thereby getting more views in common. So the quick tip is add the most important search term (e.g. your brand name/band name) as a tag in all possible variations…. <bandname>; <band name>; <bandname.com>

3.      Submit Your Video To Video Search Engines   Add your YouTube video to video search engines. Some of the good examples are Blinkx, 5min and Break.  Little trick as this will ultimately help consolidate your position on YouTube.

4.      Provide Thumbnail To  Complement Your Video   A thumbnail is the first thing that a viewer sees before she decides to watch your video. Therefore, it’s significant to provide a thumbnail that best reflects your video content/brand and encourages a viewer to click on and watch your video.

I would love to know your feedback and experience with these tips.

You are welcome to share other tips that have worked for you,  and I will be happy to include some in my future blogs on the topic. 

If you have friends who upload actively on YouTube, please forward them this blog. They will certainly appreciate your thoughtfulness 🙂

-Prerna
(Tenacious Tallenger)

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Gaming – The New Spectator Sport

Competitive gaming has been on the rise and shows no signs of plateauing. The 208 billion dollar industry has now broadened to provide forums to turn E-sport into a spectator sport. Spectator mode viewership is extremely popular for games like League of Legends, God Of War and StarCraft. Players are able to view their game, after or while playing it, with their contenders and can share the video with other gamers or friends for viewing. A few sites have also begun live streaming of such videos.

Twitch TV seems to have hit an all time high with the gamers. Barely a year old, the website already has more than 17 million viewers, most of them being gamers who want to broadcast their skills to the world. Blowing all domestic conceptions to smithereens, Twitch TV with Alienware has now launched gaming scholarships. Should one expect a radical paradigm shift and parents to come up to their children and tell them to game more often? God bless liberty, I sure hope this happens.

The success of Twitch.TV, Gamestreams, WeGame and the like is dependant mainly on the rising interest viewers have to see the videos uploaded by professional gamers. Some do it to pick up tips and knacks; others do it for the sheer visual pleasure of the combination of fantastic graphics and skill and watching a game guru in action.

So what does one want out of gaming? When asked of gaming legends like Peter Ludlow and Billy Mitchell, the answer is simple. Gamers want fame and recognition. Off late gaming seems to have become a mainstream competitive talent category. Gaming is being explored as a means to earn a living. It has transgressed to a way of life, it’s taken over, shoved and fought for its own niche and now, it is fast becoming an exciting profession of our age. And that is what we shall run through in my next post.

If you are a Twitch.TV fan, or a gamer, take a moment and post your opinion. Also, do share this blog with your gamer friends. Peace.

-Ayesha
Tiny Tallenger

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4 Simple Tips To Make Your Video Shine On YouTube

So you’ve recorded an awesome video! Now, it’s time to get as many views as possible for your masterpiece.

In this post I am sharing 4 super-simple tips for your music video on YouTube. Since YouTube is the #1 video resource and the second-largest search engine in the world, you should consider consolidating your reputation here, rather than making several dispersed efforts across websites. Amongst other benefits, being recognized on YouTube will create a ready audience for your future videos. So let’s get started!

1. Video Title & Description: Give a clear and specific title to your video to allow YouTube display your entry in more search results. Include key words, that you think people will use to search, in the title of your video. Be clever in describing your video. Only the first 25-30 characters are visible in a search result, so make it interesting enough to give your audience a reason to click on your video.

2. Tag Your Video Wisely: Use relevant keywords to tag your video. When people search for a specific phrase in YouTube, the results displayed are based on the tags associated with the videos. If you are a band, repeat band’s name in title, description and tag. Smart tagging makes your video easy to find and will improve your search result ranking.

3. Use YouTube Annotations: Annotations are text and links that can be shown throughout the video.  Use them creatively to engage your audience. For example, add lyrics or translate lyrics in a popular languages or put thought bubbles to characters in your video. You can even add a commentary in your video. Give a link to your new video from an old video saying, ‘Check out my new video on <link>’. All of these will increase engagement as well as improve chances of getting a share and/or like. The good part is that you can edit or remove annotations anytime and viewers can turn off annotations if they wish.

4. Harness The Power Of Social Media:  Twitter and Facebook help consolidate your identity on YouTube. Statistics prove that YouTube is strongly dovetailed with Facebook and Twitter.  Post your video’s link as an interesting update on Facebook, or tweet including popular hashtags. Encourage, but don’t badger, friends on Facebook to ‘share’ your video (people are 3 times more likely to watch a video when it has been shared by a friend, as opposed to finding it themselves).

I will discuss 4 more tips on promoting your video in my next post. In the meantime, do share your comments on which of these tips has worked for you. Hearing from you will make my day 🙂

-Prerna
(Tenacious Tallenger)

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Talent Online – Virality Drives Success

A talented performer making it big. Yeah, no surprise that. But internet virality, elevating one to the status of a phenomenon in little time, that’s what the internet has become about. We’ve heard the story more than once in recent times, and Web 2.0 has been nothing short of a boon for bringing talent to the fore.

Not so long ago, we saw the rise of pop singer, Colbie Caillat. After a couple of failed attempts on the reality TV show – American Idol she went on to upload videos of herself on MySpace, and before she knew it, she had a major fan base online.  A Universal Record contract was soon in the offing leading to a record-breaking solo career as well as collaborations with the likes of Jason Mraz and Taylor Swift.

Extending online discovery to genres like comedy, we’ve seen the likes of Brooke Brodack a.k.a Brookers who rose to stardom on the WWW with a host of online videos that popularized her. In 2005, a 20-year old Brooke began to post comic videos of herself in the name of “Brookers” and by 2006 she was the most subscribed comedian on YouTube. Her most popular video – Crazed Numa Fan!!!!, brought her instant success and soon she had her own YouTube channel with over 50 million views to her credit. Since then she has collaborated with various artists and comedians.

This successful trend of posting material online has got people making videos of themselves and uploading them by the dozen. However, talent backed with perseverance, is a must to make it big – which I shall focus on in my next post.

So go on, leave your thoughts, feedback and I’ll soon get back to you about it.

-Aparna
H’Appy Tallenger

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Discovering Talent: A Decade Of Change

Stating the obvious, Facebook, Twitter, Youtube and Reverbnation give talented people an amazing opportunity to showcase their work and gain access to a world of eager consumers.

A decade ago, artists with a song on their lips and a hope in their heart, would knock at the doors of talent agencies and recording labels. The executives at these agencies held all the cards – access, creative freedom, campaigns, PR, marketing, budgets and more. The artist had very little elbowroom.

All that changed with the internet becoming this extraordinary talent discovery platform. People everywhere started using virtual space to present their skills. Suddenly the internet became crucial in determining who was good and what to see. It granted artists a wide latitude to decide their content and their audience. With sufficient tools for video production, hosting platforms, and social media marketing, a person could reach out to audiences all over the word in an unprecedented manner. The talent finally was in charge of his destiny and ultimate success.

Coming a full circle, agencies and labels are now going all out to ensure they do not get left behind in tapping this talent. The YouTube video of a young boy led to him being signed up by the recording label of none other than L.A. Reid. And just like that little boy – Justin Bieber – there are numerous talents doing their thing online and are on their path to glory.  More about those in my next post.

Leave a comment if you would like me to cover an upcoming artist who you believe will be the next entertainment superstar.

-Aparna
H’Appy Tallenger

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