Tag Archives: social media marketing

5 Tips On Converting Your YouTube ‘Likes’ To Tallenge Votes (and Dollars)!

Once you’ve uploaded your entry on Tallenge, it’s time to get the votes it deserves. Here’s 5 quick actions that can work on converting your abundant YouTube views and likes into votes for your Tallenge entry (and, ultimately to a chunk of the prize money!)

Tip #1. Description please

Paste your Tallenge entry’s URL into the description of your video in YouTube with a request asking viewers to vote for you on Tallenge.

Tip #2. Look the viewer in the eye and ask!

Add a 10-second clip – as a video annotation – at the end of your YouTube video requesting the viewer to vote for your entry on Tallenge.

Tip #3. Broadcast to your subscribers

Put out a quick request for votes to your subscribers with the URL of your Tallenge entry using the broadcast feature on YouTube.

Tip #4. Embed your entry

Embed the URL to your entry in the YouTube video itself, in the form of a smart blurb or a creative pop up in a corner, using YouTube’s Annotations feature.

Tip #5. Comment on comments

Reply to the appreciative and positive comments viewers leave on your video on YouTube asking them to go to Tallenge and vote for you. Many of them will!

These tips are simple to action and besides getting votes, also help you engage with your YouTube audience. Start your campaign now and swing by later to check out more tips and tricks that I will be providing in my subsequent blogs.

-Ayesha
Tiny Tallenger

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How to get more votes on Tallenge : 101

You are really excited to participate in a contest in Tallenge. You have created an excellent entry and are ready to upload it. In this blog we highlight the first few steps you can take to ensure that your entry best utilizes your social networks and helps your entry get off to a flying start.

[Before getting started on these steps, make sure you have the link/URL to your entry that Tallenge provides you because that’s what you will need to have people visit your entry and vote for you.]

1. Flaunt it on Facebook: Rake in the votes by posting your entry as your status update on Facebook. Besides providing you with an excellent connectivity platform, you finally are putting that huge friends’ list to good use.

2. Tweet it some: Tweet your entry out at regular intervals to ensure that your followers on Twitter vote for your entry. Make sure that the messaging of the tweet does not remain the same throughout though. Play around with words.

3. Sneak them a peek on YouTube: Consider uploading a short teaser of your content video on YouTube. It makes for a good way to pique curiosity as well as gets the attention of your channel’s subscribers. You can provide the link to your entry on Tallenge in the description and encourage your YouTube viewers to vote for you on Tallenge.

4. Link it on LinkedIn: If you are active on LinkedIn then you should post your entry on LinkedIn. You can also paste the badge if you write any articles on LinkedIn to encourage people to vote for you.

5. Add the +1’s: Post your entry to your circles on Google+. Remember that the more people who see it, the more will vote for it. Make sure that friends of the people you have in your circle can also see the content and vote for it.

6. Tumble your entry: Tumblr is a one-stop solution for all kinds of artistic displays, put up your entry on your Tumblr account. You can also embed your entry into one of your microblogs and encourage your friends to embed the entry in their blogs as well.

7. Pin the entry on the board: Pinterest provides an excellent medium to share your entry from Tallenge. Upload your entry with an interesting artwork and pin your entry on Pinterest under the relevant category board. The combination of excellent visual cues should spur your viewers to vote for you. Ensure that your pinboard is interesting and has multiple pins along the same line of thought as the entry itself.

8. Blog about your entry: Whether you are on Blogger on WordPress or run your own website; whip up an interesting anecdote around your entry and blog it to the masses. You can either embed your entry in the blog or you can just provide the URL with a snapshot to make the blog seem more interesting and give the readers a teaser.

9. Badge it!: You can pin the badge of your entry on your Facebook profile, on your blog and even on your Twitter background. Badges make for excellent visual cues to pick from. Add to that the cool-association-factor and you’re all set to get the votes pouring in. Also encourage your friends to put the badge up on their blogs as well.

This is just a brief once-over on how to start with popularizing your entry on Tallenge. We will have more of these articles coming up soon to help you ‘go viral’ with your content on Tallenge and rope in the votes. Till then keep uploading and inviting. The more, the merrier, aren’t we all?

Ayesha
– Tiny Tallenger

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4 More Tips To Make Your Video Shine On YouTube

As promised in my previous post ‘4 Simple Tips To Make Your Video Shine On YouTube’, I am sharing four more tips on promoting video content on YouTube. These are lesser known and are the result of much research and are tried and tested by me. So hang on to them!

1.      Create A YouTube Video To Promote All Your Videos  It has proven results. Create a YouTube video that promotes all your other videos on YouTube. Provide variety of tags to this ‘Index’ video depending on content of all the featured videos.  

2.      Interlink Your Videos YouTube uses an intricate algorithm to determine which videos are ‘related’. Though you have little control over which videos are shown as related to your own videos, you can take these two measures to make them “jump”

a)      Create Playlists: YouTube default search includes all sorts of result types: videos, channels and playlists.  Playlists give you an edge in search results and also help gaining views on your other videos. How? If you link to one video within the playlist, viewers will watch another video in queue in the playlist instead of watching suggested ‘related videos’ which are rarely completely relevant to your video content. Therefore, create playlists and organize your videos depending on criteria such as;

  • User Reviews
  • Core Features
  • Interviews
  • Tutorials
  • Featured Users

b)     Unique Tags: Sometime back, using ‘unique’ tags was all one needed to make their content appear as related videos.While the algorithm has become more complex today, this trick still proves effective in ranking all your videos for a specific search term, thereby getting more views in common. So the quick tip is add the most important search term (e.g. your brand name/band name) as a tag in all possible variations…. <bandname>; <band name>; <bandname.com>

3.      Submit Your Video To Video Search Engines   Add your YouTube video to video search engines. Some of the good examples are Blinkx, 5min and Break.  Little trick as this will ultimately help consolidate your position on YouTube.

4.      Provide Thumbnail To  Complement Your Video   A thumbnail is the first thing that a viewer sees before she decides to watch your video. Therefore, it’s significant to provide a thumbnail that best reflects your video content/brand and encourages a viewer to click on and watch your video.

I would love to know your feedback and experience with these tips.

You are welcome to share other tips that have worked for you,  and I will be happy to include some in my future blogs on the topic. 

If you have friends who upload actively on YouTube, please forward them this blog. They will certainly appreciate your thoughtfulness 🙂

-Prerna
(Tenacious Tallenger)

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4 Simple Tips To Make Your Video Shine On YouTube

So you’ve recorded an awesome video! Now, it’s time to get as many views as possible for your masterpiece.

In this post I am sharing 4 super-simple tips for your music video on YouTube. Since YouTube is the #1 video resource and the second-largest search engine in the world, you should consider consolidating your reputation here, rather than making several dispersed efforts across websites. Amongst other benefits, being recognized on YouTube will create a ready audience for your future videos. So let’s get started!

1. Video Title & Description: Give a clear and specific title to your video to allow YouTube display your entry in more search results. Include key words, that you think people will use to search, in the title of your video. Be clever in describing your video. Only the first 25-30 characters are visible in a search result, so make it interesting enough to give your audience a reason to click on your video.

2. Tag Your Video Wisely: Use relevant keywords to tag your video. When people search for a specific phrase in YouTube, the results displayed are based on the tags associated with the videos. If you are a band, repeat band’s name in title, description and tag. Smart tagging makes your video easy to find and will improve your search result ranking.

3. Use YouTube Annotations: Annotations are text and links that can be shown throughout the video.  Use them creatively to engage your audience. For example, add lyrics or translate lyrics in a popular languages or put thought bubbles to characters in your video. You can even add a commentary in your video. Give a link to your new video from an old video saying, ‘Check out my new video on <link>’. All of these will increase engagement as well as improve chances of getting a share and/or like. The good part is that you can edit or remove annotations anytime and viewers can turn off annotations if they wish.

4. Harness The Power Of Social Media:  Twitter and Facebook help consolidate your identity on YouTube. Statistics prove that YouTube is strongly dovetailed with Facebook and Twitter.  Post your video’s link as an interesting update on Facebook, or tweet including popular hashtags. Encourage, but don’t badger, friends on Facebook to ‘share’ your video (people are 3 times more likely to watch a video when it has been shared by a friend, as opposed to finding it themselves).

I will discuss 4 more tips on promoting your video in my next post. In the meantime, do share your comments on which of these tips has worked for you. Hearing from you will make my day 🙂

-Prerna
(Tenacious Tallenger)

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Discovering Talent: A Decade Of Change

Stating the obvious, Facebook, Twitter, Youtube and Reverbnation give talented people an amazing opportunity to showcase their work and gain access to a world of eager consumers.

A decade ago, artists with a song on their lips and a hope in their heart, would knock at the doors of talent agencies and recording labels. The executives at these agencies held all the cards – access, creative freedom, campaigns, PR, marketing, budgets and more. The artist had very little elbowroom.

All that changed with the internet becoming this extraordinary talent discovery platform. People everywhere started using virtual space to present their skills. Suddenly the internet became crucial in determining who was good and what to see. It granted artists a wide latitude to decide their content and their audience. With sufficient tools for video production, hosting platforms, and social media marketing, a person could reach out to audiences all over the word in an unprecedented manner. The talent finally was in charge of his destiny and ultimate success.

Coming a full circle, agencies and labels are now going all out to ensure they do not get left behind in tapping this talent. The YouTube video of a young boy led to him being signed up by the recording label of none other than L.A. Reid. And just like that little boy – Justin Bieber – there are numerous talents doing their thing online and are on their path to glory.  More about those in my next post.

Leave a comment if you would like me to cover an upcoming artist who you believe will be the next entertainment superstar.

-Aparna
H’Appy Tallenger

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