Tag Archives: record labels

Talent Online – Virality Drives Success

A talented performer making it big. Yeah, no surprise that. But internet virality, elevating one to the status of a phenomenon in little time, that’s what the internet has become about. We’ve heard the story more than once in recent times, and Web 2.0 has been nothing short of a boon for bringing talent to the fore.

Not so long ago, we saw the rise of pop singer, Colbie Caillat. After a couple of failed attempts on the reality TV show – American Idol she went on to upload videos of herself on MySpace, and before she knew it, she had a major fan base online.  A Universal Record contract was soon in the offing leading to a record-breaking solo career as well as collaborations with the likes of Jason Mraz and Taylor Swift.

Extending online discovery to genres like comedy, we’ve seen the likes of Brooke Brodack a.k.a Brookers who rose to stardom on the WWW with a host of online videos that popularized her. In 2005, a 20-year old Brooke began to post comic videos of herself in the name of “Brookers” and by 2006 she was the most subscribed comedian on YouTube. Her most popular video – Crazed Numa Fan!!!!, brought her instant success and soon she had her own YouTube channel with over 50 million views to her credit. Since then she has collaborated with various artists and comedians.

This successful trend of posting material online has got people making videos of themselves and uploading them by the dozen. However, talent backed with perseverance, is a must to make it big – which I shall focus on in my next post.

So go on, leave your thoughts, feedback and I’ll soon get back to you about it.

-Aparna
H’Appy Tallenger

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Discovering Talent: A Decade Of Change

Stating the obvious, Facebook, Twitter, Youtube and Reverbnation give talented people an amazing opportunity to showcase their work and gain access to a world of eager consumers.

A decade ago, artists with a song on their lips and a hope in their heart, would knock at the doors of talent agencies and recording labels. The executives at these agencies held all the cards – access, creative freedom, campaigns, PR, marketing, budgets and more. The artist had very little elbowroom.

All that changed with the internet becoming this extraordinary talent discovery platform. People everywhere started using virtual space to present their skills. Suddenly the internet became crucial in determining who was good and what to see. It granted artists a wide latitude to decide their content and their audience. With sufficient tools for video production, hosting platforms, and social media marketing, a person could reach out to audiences all over the word in an unprecedented manner. The talent finally was in charge of his destiny and ultimate success.

Coming a full circle, agencies and labels are now going all out to ensure they do not get left behind in tapping this talent. The YouTube video of a young boy led to him being signed up by the recording label of none other than L.A. Reid. And just like that little boy – Justin Bieber – there are numerous talents doing their thing online and are on their path to glory.  More about those in my next post.

Leave a comment if you would like me to cover an upcoming artist who you believe will be the next entertainment superstar.

-Aparna
H’Appy Tallenger

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