So you’ve recorded an awesome video! Now, it’s time to get as many views as possible for your masterpiece.
In this post I am sharing 4 super-simple tips for your music video on YouTube. Since YouTube is the #1 video resource and the second-largest search engine in the world, you should consider consolidating your reputation here, rather than making several dispersed efforts across websites. Amongst other benefits, being recognized on YouTube will create a ready audience for your future videos. So let’s get started!
1. Video Title & Description: Give a clear and specific title to your video to allow YouTube display your entry in more search results. Include key words, that you think people will use to search, in the title of your video. Be clever in describing your video. Only the first 25-30 characters are visible in a search result, so make it interesting enough to give your audience a reason to click on your video.
2. Tag Your Video Wisely: Use relevant keywords to tag your video. When people search for a specific phrase in YouTube, the results displayed are based on the tags associated with the videos. If you are a band, repeat band’s name in title, description and tag. Smart tagging makes your video easy to find and will improve your search result ranking.
3. Use YouTube Annotations: Annotations are text and links that can be shown throughout the video. Use them creatively to engage your audience. For example, add lyrics or translate lyrics in a popular languages or put thought bubbles to characters in your video. You can even add a commentary in your video. Give a link to your new video from an old video saying, ‘Check out my new video on <link>’. All of these will increase engagement as well as improve chances of getting a share and/or like. The good part is that you can edit or remove annotations anytime and viewers can turn off annotations if they wish.
4. Harness The Power Of Social Media: Twitter and Facebook help consolidate your identity on YouTube. Statistics prove that YouTube is strongly dovetailed with Facebook and Twitter. Post your video’s link as an interesting update on Facebook, or tweet including popular hashtags. Encourage, but don’t badger, friends on Facebook to ‘share’ your video (people are 3 times more likely to watch a video when it has been shared by a friend, as opposed to finding it themselves).
I will discuss 4 more tips on promoting your video in my next post. In the meantime, do share your comments on which of these tips has worked for you. Hearing from you will make my day 🙂