Gaming – The New Spectator Sport

Competitive gaming has been on the rise and shows no signs of plateauing. The 208 billion dollar industry has now broadened to provide forums to turn E-sport into a spectator sport. Spectator mode viewership is extremely popular for games like League of Legends, God Of War and StarCraft. Players are able to view their game, after or while playing it, with their contenders and can share the video with other gamers or friends for viewing. A few sites have also begun live streaming of such videos.

Twitch TV seems to have hit an all time high with the gamers. Barely a year old, the website already has more than 17 million viewers, most of them being gamers who want to broadcast their skills to the world. Blowing all domestic conceptions to smithereens, Twitch TV with Alienware has now launched gaming scholarships. Should one expect a radical paradigm shift and parents to come up to their children and tell them to game more often? God bless liberty, I sure hope this happens.

The success of Twitch.TV, Gamestreams, WeGame and the like is dependant mainly on the rising interest viewers have to see the videos uploaded by professional gamers. Some do it to pick up tips and knacks; others do it for the sheer visual pleasure of the combination of fantastic graphics and skill and watching a game guru in action.

So what does one want out of gaming? When asked of gaming legends like Peter Ludlow and Billy Mitchell, the answer is simple. Gamers want fame and recognition. Off late gaming seems to have become a mainstream competitive talent category. Gaming is being explored as a means to earn a living. It has transgressed to a way of life, it’s taken over, shoved and fought for its own niche and now, it is fast becoming an exciting profession of our age. And that is what we shall run through in my next post.

If you are a Twitch.TV fan, or a gamer, take a moment and post your opinion. Also, do share this blog with your gamer friends. Peace.

-Ayesha
Tiny Tallenger

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Clicks Of The Trade

Vastness seems to be the way of today’s world; vast portals, with huge reach, large networking provisions and unlimited opportunities. Over 2.1 billion people today are connected in a gigantic network using the social media forums; which makes them the best place to display art and photography in an effective manner.

When discussing chancing upon the right opportunity using social media, eight talented young photographers working with the Legatum Foundation  come to mind. They bumped into each other on Twitter and travelled 53,000 miles to 8 countries to document the remarkable work of social entrepreneurs who have impacted about 11 million lives over the last three years, naming it Project Rise . Post-exhibition, the photographs have been used to make a photo documentary album called Rise.

Eric Lafforgue’s use of Fotopedia has been similarly commendable. After leaving the world of multimedia editing, he took up photography as a hobby in 2006 while he was in Ethiopia and put up his culturally awakening shots on Flickr and Fotopedia. Today he has a vast range of publications to his name, including National Geographic and Time Magazine and is well on his way to being an acclaimed professional photographer.

When said photography networking using social media, the Plus One Collection Magazine of February this year comes to mind. Photographs collected from more than 500 photographers using Google+. The proceeds from the sales of the book  go to an organization named Kiva, a non-profit organization with a mission to connect people through lending to alleviate poverty.

The pool of talent that literally lies a click away is huge. Talent doesn’t seem enough in an age where everyone owns a D-SLR until you’re focused with that camera. Photoessays are fast becoming a popular fad of most people today; which is mostly what my next post will be about.

With so much photography happening online, I’m left wondering, “How far can you click using the web?”

Would love to hear what all the talented photographers have to say about that.

– Ayesha
Tiny Tallenger

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4 Simple Tips To Make Your Video Shine On YouTube

So you’ve recorded an awesome video! Now, it’s time to get as many views as possible for your masterpiece.

In this post I am sharing 4 super-simple tips for your music video on YouTube. Since YouTube is the #1 video resource and the second-largest search engine in the world, you should consider consolidating your reputation here, rather than making several dispersed efforts across websites. Amongst other benefits, being recognized on YouTube will create a ready audience for your future videos. So let’s get started!

1. Video Title & Description: Give a clear and specific title to your video to allow YouTube display your entry in more search results. Include key words, that you think people will use to search, in the title of your video. Be clever in describing your video. Only the first 25-30 characters are visible in a search result, so make it interesting enough to give your audience a reason to click on your video.

2. Tag Your Video Wisely: Use relevant keywords to tag your video. When people search for a specific phrase in YouTube, the results displayed are based on the tags associated with the videos. If you are a band, repeat band’s name in title, description and tag. Smart tagging makes your video easy to find and will improve your search result ranking.

3. Use YouTube Annotations: Annotations are text and links that can be shown throughout the video.  Use them creatively to engage your audience. For example, add lyrics or translate lyrics in a popular languages or put thought bubbles to characters in your video. You can even add a commentary in your video. Give a link to your new video from an old video saying, ‘Check out my new video on <link>’. All of these will increase engagement as well as improve chances of getting a share and/or like. The good part is that you can edit or remove annotations anytime and viewers can turn off annotations if they wish.

4. Harness The Power Of Social Media:  Twitter and Facebook help consolidate your identity on YouTube. Statistics prove that YouTube is strongly dovetailed with Facebook and Twitter.  Post your video’s link as an interesting update on Facebook, or tweet including popular hashtags. Encourage, but don’t badger, friends on Facebook to ‘share’ your video (people are 3 times more likely to watch a video when it has been shared by a friend, as opposed to finding it themselves).

I will discuss 4 more tips on promoting your video in my next post. In the meantime, do share your comments on which of these tips has worked for you. Hearing from you will make my day 🙂

-Prerna
(Tenacious Tallenger)

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Talent Online – Virality Drives Success

A talented performer making it big. Yeah, no surprise that. But internet virality, elevating one to the status of a phenomenon in little time, that’s what the internet has become about. We’ve heard the story more than once in recent times, and Web 2.0 has been nothing short of a boon for bringing talent to the fore.

Not so long ago, we saw the rise of pop singer, Colbie Caillat. After a couple of failed attempts on the reality TV show – American Idol she went on to upload videos of herself on MySpace, and before she knew it, she had a major fan base online.  A Universal Record contract was soon in the offing leading to a record-breaking solo career as well as collaborations with the likes of Jason Mraz and Taylor Swift.

Extending online discovery to genres like comedy, we’ve seen the likes of Brooke Brodack a.k.a Brookers who rose to stardom on the WWW with a host of online videos that popularized her. In 2005, a 20-year old Brooke began to post comic videos of herself in the name of “Brookers” and by 2006 she was the most subscribed comedian on YouTube. Her most popular video – Crazed Numa Fan!!!!, brought her instant success and soon she had her own YouTube channel with over 50 million views to her credit. Since then she has collaborated with various artists and comedians.

This successful trend of posting material online has got people making videos of themselves and uploading them by the dozen. However, talent backed with perseverance, is a must to make it big – which I shall focus on in my next post.

So go on, leave your thoughts, feedback and I’ll soon get back to you about it.

-Aparna
H’Appy Tallenger

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Discovering Talent: A Decade Of Change

Stating the obvious, Facebook, Twitter, Youtube and Reverbnation give talented people an amazing opportunity to showcase their work and gain access to a world of eager consumers.

A decade ago, artists with a song on their lips and a hope in their heart, would knock at the doors of talent agencies and recording labels. The executives at these agencies held all the cards – access, creative freedom, campaigns, PR, marketing, budgets and more. The artist had very little elbowroom.

All that changed with the internet becoming this extraordinary talent discovery platform. People everywhere started using virtual space to present their skills. Suddenly the internet became crucial in determining who was good and what to see. It granted artists a wide latitude to decide their content and their audience. With sufficient tools for video production, hosting platforms, and social media marketing, a person could reach out to audiences all over the word in an unprecedented manner. The talent finally was in charge of his destiny and ultimate success.

Coming a full circle, agencies and labels are now going all out to ensure they do not get left behind in tapping this talent. The YouTube video of a young boy led to him being signed up by the recording label of none other than L.A. Reid. And just like that little boy – Justin Bieber – there are numerous talents doing their thing online and are on their path to glory.  More about those in my next post.

Leave a comment if you would like me to cover an upcoming artist who you believe will be the next entertainment superstar.

-Aparna
H’Appy Tallenger

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Let A Million Talents Bloom

Talents are as myriad as individuals around the globe. I have seen people with amazing skills, which if cultivated, would fulfil their life’s purpose. The misfortune being most of them fail to achieve their potential because they don’t know where to begin and don’t get encouragement that help in shaping and grooming their talent.

 Going deeper one finds a correlation between the opportunities for a particular skill and the number of people who pursue that skill. For example, if I see a future in the talent that I possess and which the external world values and thereby allows me to gain some recognition or compensation, I will pursue it. Performing arts – singing, music and dancing are very good examples of such skills. There are a number of platforms and opportunities and people end up pursuing these talents aggressively.

 In comparison to performing arts, visual arts, literature and many other amazing skills lack scope to inspire individuals to pursue them. The future sometimes appears bleak for these talents making one wonder if we will end up becoming a planet of dancers. The reason for the explosion in performing arts is obvious. Reality shows like America’s Got Talent, American Idol and other pop cultural phenomenon offer big time opportunities for talented dancers and singers. Kelly ClarksonSusan Boyle and Jean Martyn are shining examples who achieved fame through these platforms. On the other hand, people becoming famous for other talents are a rarity. There are only a few success stories and platforms that fuel these opportunities and I will discuss some of them in my next post.

 It’s time we give all types of talents their due.

 -Prerna
(Tenacious Tallenger)

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Welcome to the Tallenge blog

We are thrilled that you are here!

The Tallenge team has spent the last 12 months crafting and fine-tuning a new and exciting product. And this is the place where we will keep giving you sneak peeks ahead of the launch in July.

We will aim to entertain, educate and inform you through this blog and it will be the best place for you to connect and engage with the fantastic Tallenge team.

-PG
Tallenger-In-Chief 

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