Category Archives: Talent and Social Media

How To Get More People To Share Your Song

Image

You’ve worked hard on a song and are waiting for it to ‘go viral’?

Well, good luck with that!  We believe there is no such thing as viral. Songs go through a ‘compounded sharing’ cycle where more people listen to your song and then share it, and the cycle continues. There are only two ways to increase your song sharing:

 

1.  Increase the initial exposure of your songs
If 100,000 hear your new song release, you will have a better chance of reaching millions compared to if you just showed your song to 50 people, because a proportion of your initial audience will be responsible for sharing the song.

This is where major record labels have typically had an upper hand. When a label produces a song that isn’t actually very good i.e. it has a low rate of sharing, they can still get the song to reach millions by funding a huge initial exposure – even if a tiny percentage of that audience shares the song, it’s still likely to reach millions more people.

You should put up your song on as many high-quality, high-traffic sites as possible. Do not depend on that one site, or it might be a very long wait. A site may give you a broad listenership, while another may give you a smaller, but much more engaged audience. The audience on Tallenge is different from that on Soundcloud or Reverbnation. So, to maximize initial exposure, post your song on many sites and reap the benefit of their reach.

 

2. Increase the rate of sharing, or what makes it more likely for a fan to pass your song on to their friends?

Here’s a few ideas:

  • In general if your song sounds good, more people are likely to share it 🙂
  • Post on sites that make it easy to share AND request your listener to share
  • If friends and fans like you and want to help you get known, they’re more likely to share your releases. This comes down to reputation and relationship building. So reply to comments and spend some time everyday connecting with your fans.

 

Try some of these out and leave a comment sharing your experience.

-Sasha

Tagged , , , , , ,

5 Tips On Converting Your YouTube ‘Likes’ To Tallenge Votes (and Dollars)!

Once you’ve uploaded your entry on Tallenge, it’s time to get the votes it deserves. Here’s 5 quick actions that can work on converting your abundant YouTube views and likes into votes for your Tallenge entry (and, ultimately to a chunk of the prize money!)

Tip #1. Description please

Paste your Tallenge entry’s URL into the description of your video in YouTube with a request asking viewers to vote for you on Tallenge.

Tip #2. Look the viewer in the eye and ask!

Add a 10-second clip – as a video annotation – at the end of your YouTube video requesting the viewer to vote for your entry on Tallenge.

Tip #3. Broadcast to your subscribers

Put out a quick request for votes to your subscribers with the URL of your Tallenge entry using the broadcast feature on YouTube.

Tip #4. Embed your entry

Embed the URL to your entry in the YouTube video itself, in the form of a smart blurb or a creative pop up in a corner, using YouTube’s Annotations feature.

Tip #5. Comment on comments

Reply to the appreciative and positive comments viewers leave on your video on YouTube asking them to go to Tallenge and vote for you. Many of them will!

These tips are simple to action and besides getting votes, also help you engage with your YouTube audience. Start your campaign now and swing by later to check out more tips and tricks that I will be providing in my subsequent blogs.

-Ayesha
Tiny Tallenger

Tagged , , , , , , , , , ,

How to get more votes on Tallenge : 101

You are really excited to participate in a contest in Tallenge. You have created an excellent entry and are ready to upload it. In this blog we highlight the first few steps you can take to ensure that your entry best utilizes your social networks and helps your entry get off to a flying start.

[Before getting started on these steps, make sure you have the link/URL to your entry that Tallenge provides you because that’s what you will need to have people visit your entry and vote for you.]

1. Flaunt it on Facebook: Rake in the votes by posting your entry as your status update on Facebook. Besides providing you with an excellent connectivity platform, you finally are putting that huge friends’ list to good use.

2. Tweet it some: Tweet your entry out at regular intervals to ensure that your followers on Twitter vote for your entry. Make sure that the messaging of the tweet does not remain the same throughout though. Play around with words.

3. Sneak them a peek on YouTube: Consider uploading a short teaser of your content video on YouTube. It makes for a good way to pique curiosity as well as gets the attention of your channel’s subscribers. You can provide the link to your entry on Tallenge in the description and encourage your YouTube viewers to vote for you on Tallenge.

4. Link it on LinkedIn: If you are active on LinkedIn then you should post your entry on LinkedIn. You can also paste the badge if you write any articles on LinkedIn to encourage people to vote for you.

5. Add the +1’s: Post your entry to your circles on Google+. Remember that the more people who see it, the more will vote for it. Make sure that friends of the people you have in your circle can also see the content and vote for it.

6. Tumble your entry: Tumblr is a one-stop solution for all kinds of artistic displays, put up your entry on your Tumblr account. You can also embed your entry into one of your microblogs and encourage your friends to embed the entry in their blogs as well.

7. Pin the entry on the board: Pinterest provides an excellent medium to share your entry from Tallenge. Upload your entry with an interesting artwork and pin your entry on Pinterest under the relevant category board. The combination of excellent visual cues should spur your viewers to vote for you. Ensure that your pinboard is interesting and has multiple pins along the same line of thought as the entry itself.

8. Blog about your entry: Whether you are on Blogger on WordPress or run your own website; whip up an interesting anecdote around your entry and blog it to the masses. You can either embed your entry in the blog or you can just provide the URL with a snapshot to make the blog seem more interesting and give the readers a teaser.

9. Badge it!: You can pin the badge of your entry on your Facebook profile, on your blog and even on your Twitter background. Badges make for excellent visual cues to pick from. Add to that the cool-association-factor and you’re all set to get the votes pouring in. Also encourage your friends to put the badge up on their blogs as well.

This is just a brief once-over on how to start with popularizing your entry on Tallenge. We will have more of these articles coming up soon to help you ‘go viral’ with your content on Tallenge and rope in the votes. Till then keep uploading and inviting. The more, the merrier, aren’t we all?

Ayesha
– Tiny Tallenger

Tagged , , , , , , , , , , , , , , , , , , , , ,

Kick your way to luck

What marks the difference between just another talented person and a superstar? Effort and just that tiny bit of luck that gives one the ‘kick’ to move ahead on to the fast track.

havard-rugland-jets-elite-daily1_1356655048

That seems to be the story of the newest viral sensation Havard Rugland, who is now claiming his career with the NFL alongside the success of his Youtube video ‘Kickalicious’. With a very European football style, our man has gone a long way ow

ing to the success of his video which went viral after he posted in September 2012. The video has been receiving a great response from different team managers across the US since this December.

The 27 year old kicker is now on his way to the NFL tryouts for the Jets. The video was a result of a brainstorm after his home soccer club disbanded. With two of his brothers and a friend, the video was made in five days and hit 500,000 views in its first few weeks. His journey to New York provides a blueprint of sorts for anyone looking to turn a homemade video into a global hit.

New-York-Jets-Logo

Homemade videos of this sort exhibiting ones talent have been a rage on youtube, proving to be a lucrative chance to build a career for a whole bunch of today’s superstars. ‘Amateur is the new pro’. Everyone’s on a hunt for fresh talent and fresher faces. It’s a vicious cycle of talent drives virality which drives talent in return. So where are we today?

In a space where you don’t need to know the ins and outs of everything regarding your field of interest but can squarely go ahead and dabble with the little you know. If you’re good with your talent and if you portray it the right way, you just might be the next big superstar moving on to the race to be a global phenomenon.

Our next blog will tell you how you can jazz up your entry to make it more noticeable and memorable. Till then, keep creating for the world is full of opportunities. Or well, atleast the internet is!Come up with creative videos or images of your talent. Write up a blizzard if you love to write. Create good content that is interesting and has a touch of unique quirk that screams out your personality. And you’re good to go. That’s what we offer you on Tallenge. A chance to be a winner, who’s on the way to Fame, Fortune and Glory.

– Ayesha

Tiny Tallenger

Tagged , , , , , , , , , , , , , , , , ,

Show off your short story

When asked what makes a short story so special, most authors would mention the simplicity and directness of plot. Joseph O’Connor sums it up well – “A good short story is almost always about a moment of profound realization. Or a hint of that. A quiet bomb.”

Over time I realized that a short story has to be a ‘packaged reading delight’. Small nuances make the difference; such as creating a comfortable ambiance on your page would make readers rate you higher. Pay attention to the backdrop, the font and the color combinations to ensure they’re easy on the eyes. Also maintain a frequency of writing; it increases and retains readers. Try putting up an image of yourself (the author) on your blog/page which suits the general voice of your stories. It makes your readers think of you as someone they would bond with over coffee.

You can try using tools to market and make sure that your page/blog stays in line with what readers want. CreateSpace provides an excellent platform where you can upload your work and get feedback on it, customize publishing and eBook distribution and market it as per your convenience.  You can use Duotroupe as well, to keep updated about the markets, preferences, deadlines and events revolving around short stories.

Short stories form a very competitive field of literature. Most short story competitions are easy to participate in, the contests are handled online entirely and the prize is quite bountiful. Listings for all contests can be found on BookTrust, which also provides you with its own upload library as well as feedback from recognized authors.

If you want to be the next Miroslav Penkov (2012 BBCISSA winner), get started writing and posting. It’s ‘East meets West’ today, but soon it could be your short story that walks away with the grand prize.

Tweet me your comments @tallenge

– Ayesha
Tiny Tallenger

Tagged , , , , , , , , , , , , , , , , , , ,

Twitterature – Classics In Under 140 Characters!

If you’re one of the people who find novels and classics boring, we have just the thing for you – Twitterature. A narrative form paying tribute to brevity and talent using social media as a portal for readership.

Two teenagers from the University of Chicago undergrads Emmet Rensin and Alexander Aciman came up with their own means of celebrating 80-odd classics by abridging and parodying them in 20 tweets each. The result is a book published by Penguin, titled Twitterature. And how does Shakespeare’s Hamlet sound in it? – “Ophelia just pulled a Virginia Woolf. Funeral is on the morrow.”

It is a very different take to the perspective with which we would tend to read, say, Oedipus the King. The 140-character limit has transformed writing and penmanship. Never before was a novel condensed to 20 tweets using current day lingo. Authors such as Arjun Basu, who has written over 1,000 twisters, and  VeryShortStory have managed to capture and hold the interest of avid Tweeps who now no longer need to go through the cumbersome process of reading the entire book but finish a short story in the blink of an eye.

A lot of new websites seem to have taken it upon themselves to ensure that this transformation in literature rendition continues. Storify is one such example. It creates a simple editors board on which you pick out a theme or an event, write out your tweets and establish a plot. Editing is a piece of cake and you can add pictures and videos. And voila, you have a story that is interactive and the length of which no longer bores the readers. The story is time efficient and so very precise in what it chooses to convey.

Guess what’s the newest bit of literature to turn into Twitterature – it’s poetry! Lyricism, rhyme and rhythm captured in 140 characters, details of which I shall discuss in my next post. Sounds challenging? Turn to TwitLit, all ye writers of lore.

Tweet me your comments @tallenge

– Ayesha
Tiny Tallenger

Tagged , , , , , , , , , , ,

4 More Tips To Make Your Video Shine On YouTube

As promised in my previous post ‘4 Simple Tips To Make Your Video Shine On YouTube’, I am sharing four more tips on promoting video content on YouTube. These are lesser known and are the result of much research and are tried and tested by me. So hang on to them!

1.      Create A YouTube Video To Promote All Your Videos  It has proven results. Create a YouTube video that promotes all your other videos on YouTube. Provide variety of tags to this ‘Index’ video depending on content of all the featured videos.  

2.      Interlink Your Videos YouTube uses an intricate algorithm to determine which videos are ‘related’. Though you have little control over which videos are shown as related to your own videos, you can take these two measures to make them “jump”

a)      Create Playlists: YouTube default search includes all sorts of result types: videos, channels and playlists.  Playlists give you an edge in search results and also help gaining views on your other videos. How? If you link to one video within the playlist, viewers will watch another video in queue in the playlist instead of watching suggested ‘related videos’ which are rarely completely relevant to your video content. Therefore, create playlists and organize your videos depending on criteria such as;

  • User Reviews
  • Core Features
  • Interviews
  • Tutorials
  • Featured Users

b)     Unique Tags: Sometime back, using ‘unique’ tags was all one needed to make their content appear as related videos.While the algorithm has become more complex today, this trick still proves effective in ranking all your videos for a specific search term, thereby getting more views in common. So the quick tip is add the most important search term (e.g. your brand name/band name) as a tag in all possible variations…. <bandname>; <band name>; <bandname.com>

3.      Submit Your Video To Video Search Engines   Add your YouTube video to video search engines. Some of the good examples are Blinkx, 5min and Break.  Little trick as this will ultimately help consolidate your position on YouTube.

4.      Provide Thumbnail To  Complement Your Video   A thumbnail is the first thing that a viewer sees before she decides to watch your video. Therefore, it’s significant to provide a thumbnail that best reflects your video content/brand and encourages a viewer to click on and watch your video.

I would love to know your feedback and experience with these tips.

You are welcome to share other tips that have worked for you,  and I will be happy to include some in my future blogs on the topic. 

If you have friends who upload actively on YouTube, please forward them this blog. They will certainly appreciate your thoughtfulness 🙂

-Prerna
(Tenacious Tallenger)

Tagged , , , , , , , , , , , , ,

Clicks Of The Trade

Vastness seems to be the way of today’s world; vast portals, with huge reach, large networking provisions and unlimited opportunities. Over 2.1 billion people today are connected in a gigantic network using the social media forums; which makes them the best place to display art and photography in an effective manner.

When discussing chancing upon the right opportunity using social media, eight talented young photographers working with the Legatum Foundation  come to mind. They bumped into each other on Twitter and travelled 53,000 miles to 8 countries to document the remarkable work of social entrepreneurs who have impacted about 11 million lives over the last three years, naming it Project Rise . Post-exhibition, the photographs have been used to make a photo documentary album called Rise.

Eric Lafforgue’s use of Fotopedia has been similarly commendable. After leaving the world of multimedia editing, he took up photography as a hobby in 2006 while he was in Ethiopia and put up his culturally awakening shots on Flickr and Fotopedia. Today he has a vast range of publications to his name, including National Geographic and Time Magazine and is well on his way to being an acclaimed professional photographer.

When said photography networking using social media, the Plus One Collection Magazine of February this year comes to mind. Photographs collected from more than 500 photographers using Google+. The proceeds from the sales of the book  go to an organization named Kiva, a non-profit organization with a mission to connect people through lending to alleviate poverty.

The pool of talent that literally lies a click away is huge. Talent doesn’t seem enough in an age where everyone owns a D-SLR until you’re focused with that camera. Photoessays are fast becoming a popular fad of most people today; which is mostly what my next post will be about.

With so much photography happening online, I’m left wondering, “How far can you click using the web?”

Would love to hear what all the talented photographers have to say about that.

– Ayesha
Tiny Tallenger

Tagged , , , , , , , , , ,

4 Simple Tips To Make Your Video Shine On YouTube

So you’ve recorded an awesome video! Now, it’s time to get as many views as possible for your masterpiece.

In this post I am sharing 4 super-simple tips for your music video on YouTube. Since YouTube is the #1 video resource and the second-largest search engine in the world, you should consider consolidating your reputation here, rather than making several dispersed efforts across websites. Amongst other benefits, being recognized on YouTube will create a ready audience for your future videos. So let’s get started!

1. Video Title & Description: Give a clear and specific title to your video to allow YouTube display your entry in more search results. Include key words, that you think people will use to search, in the title of your video. Be clever in describing your video. Only the first 25-30 characters are visible in a search result, so make it interesting enough to give your audience a reason to click on your video.

2. Tag Your Video Wisely: Use relevant keywords to tag your video. When people search for a specific phrase in YouTube, the results displayed are based on the tags associated with the videos. If you are a band, repeat band’s name in title, description and tag. Smart tagging makes your video easy to find and will improve your search result ranking.

3. Use YouTube Annotations: Annotations are text and links that can be shown throughout the video.  Use them creatively to engage your audience. For example, add lyrics or translate lyrics in a popular languages or put thought bubbles to characters in your video. You can even add a commentary in your video. Give a link to your new video from an old video saying, ‘Check out my new video on <link>’. All of these will increase engagement as well as improve chances of getting a share and/or like. The good part is that you can edit or remove annotations anytime and viewers can turn off annotations if they wish.

4. Harness The Power Of Social Media:  Twitter and Facebook help consolidate your identity on YouTube. Statistics prove that YouTube is strongly dovetailed with Facebook and Twitter.  Post your video’s link as an interesting update on Facebook, or tweet including popular hashtags. Encourage, but don’t badger, friends on Facebook to ‘share’ your video (people are 3 times more likely to watch a video when it has been shared by a friend, as opposed to finding it themselves).

I will discuss 4 more tips on promoting your video in my next post. In the meantime, do share your comments on which of these tips has worked for you. Hearing from you will make my day 🙂

-Prerna
(Tenacious Tallenger)

Tagged , , , , , , ,

Talent Online – Virality Drives Success

A talented performer making it big. Yeah, no surprise that. But internet virality, elevating one to the status of a phenomenon in little time, that’s what the internet has become about. We’ve heard the story more than once in recent times, and Web 2.0 has been nothing short of a boon for bringing talent to the fore.

Not so long ago, we saw the rise of pop singer, Colbie Caillat. After a couple of failed attempts on the reality TV show – American Idol she went on to upload videos of herself on MySpace, and before she knew it, she had a major fan base online.  A Universal Record contract was soon in the offing leading to a record-breaking solo career as well as collaborations with the likes of Jason Mraz and Taylor Swift.

Extending online discovery to genres like comedy, we’ve seen the likes of Brooke Brodack a.k.a Brookers who rose to stardom on the WWW with a host of online videos that popularized her. In 2005, a 20-year old Brooke began to post comic videos of herself in the name of “Brookers” and by 2006 she was the most subscribed comedian on YouTube. Her most popular video – Crazed Numa Fan!!!!, brought her instant success and soon she had her own YouTube channel with over 50 million views to her credit. Since then she has collaborated with various artists and comedians.

This successful trend of posting material online has got people making videos of themselves and uploading them by the dozen. However, talent backed with perseverance, is a must to make it big – which I shall focus on in my next post.

So go on, leave your thoughts, feedback and I’ll soon get back to you about it.

-Aparna
H’Appy Tallenger

Tagged , , , , , , , , ,
%d bloggers like this: