Category Archives: Talent 2.0

How To Get More People To Share Your Song

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You’ve worked hard on a song and are waiting for it to ‘go viral’?

Well, good luck with that!  We believe there is no such thing as viral. Songs go through a ‘compounded sharing’ cycle where more people listen to your song and then share it, and the cycle continues. There are only two ways to increase your song sharing:

 

1.  Increase the initial exposure of your songs
If 100,000 hear your new song release, you will have a better chance of reaching millions compared to if you just showed your song to 50 people, because a proportion of your initial audience will be responsible for sharing the song.

This is where major record labels have typically had an upper hand. When a label produces a song that isn’t actually very good i.e. it has a low rate of sharing, they can still get the song to reach millions by funding a huge initial exposure – even if a tiny percentage of that audience shares the song, it’s still likely to reach millions more people.

You should put up your song on as many high-quality, high-traffic sites as possible. Do not depend on that one site, or it might be a very long wait. A site may give you a broad listenership, while another may give you a smaller, but much more engaged audience. The audience on Tallenge is different from that on Soundcloud or Reverbnation. So, to maximize initial exposure, post your song on many sites and reap the benefit of their reach.

 

2. Increase the rate of sharing, or what makes it more likely for a fan to pass your song on to their friends?

Here’s a few ideas:

  • In general if your song sounds good, more people are likely to share it 🙂
  • Post on sites that make it easy to share AND request your listener to share
  • If friends and fans like you and want to help you get known, they’re more likely to share your releases. This comes down to reputation and relationship building. So reply to comments and spend some time everyday connecting with your fans.

 

Try some of these out and leave a comment sharing your experience.

-Sasha

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5 Tips On Converting Your YouTube ‘Likes’ To Tallenge Votes (and Dollars)!

Once you’ve uploaded your entry on Tallenge, it’s time to get the votes it deserves. Here’s 5 quick actions that can work on converting your abundant YouTube views and likes into votes for your Tallenge entry (and, ultimately to a chunk of the prize money!)

Tip #1. Description please

Paste your Tallenge entry’s URL into the description of your video in YouTube with a request asking viewers to vote for you on Tallenge.

Tip #2. Look the viewer in the eye and ask!

Add a 10-second clip – as a video annotation – at the end of your YouTube video requesting the viewer to vote for your entry on Tallenge.

Tip #3. Broadcast to your subscribers

Put out a quick request for votes to your subscribers with the URL of your Tallenge entry using the broadcast feature on YouTube.

Tip #4. Embed your entry

Embed the URL to your entry in the YouTube video itself, in the form of a smart blurb or a creative pop up in a corner, using YouTube’s Annotations feature.

Tip #5. Comment on comments

Reply to the appreciative and positive comments viewers leave on your video on YouTube asking them to go to Tallenge and vote for you. Many of them will!

These tips are simple to action and besides getting votes, also help you engage with your YouTube audience. Start your campaign now and swing by later to check out more tips and tricks that I will be providing in my subsequent blogs.

-Ayesha
Tiny Tallenger

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Kick your way to luck

What marks the difference between just another talented person and a superstar? Effort and just that tiny bit of luck that gives one the ‘kick’ to move ahead on to the fast track.

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That seems to be the story of the newest viral sensation Havard Rugland, who is now claiming his career with the NFL alongside the success of his Youtube video ‘Kickalicious’. With a very European football style, our man has gone a long way ow

ing to the success of his video which went viral after he posted in September 2012. The video has been receiving a great response from different team managers across the US since this December.

The 27 year old kicker is now on his way to the NFL tryouts for the Jets. The video was a result of a brainstorm after his home soccer club disbanded. With two of his brothers and a friend, the video was made in five days and hit 500,000 views in its first few weeks. His journey to New York provides a blueprint of sorts for anyone looking to turn a homemade video into a global hit.

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Homemade videos of this sort exhibiting ones talent have been a rage on youtube, proving to be a lucrative chance to build a career for a whole bunch of today’s superstars. ‘Amateur is the new pro’. Everyone’s on a hunt for fresh talent and fresher faces. It’s a vicious cycle of talent drives virality which drives talent in return. So where are we today?

In a space where you don’t need to know the ins and outs of everything regarding your field of interest but can squarely go ahead and dabble with the little you know. If you’re good with your talent and if you portray it the right way, you just might be the next big superstar moving on to the race to be a global phenomenon.

Our next blog will tell you how you can jazz up your entry to make it more noticeable and memorable. Till then, keep creating for the world is full of opportunities. Or well, atleast the internet is!Come up with creative videos or images of your talent. Write up a blizzard if you love to write. Create good content that is interesting and has a touch of unique quirk that screams out your personality. And you’re good to go. That’s what we offer you on Tallenge. A chance to be a winner, who’s on the way to Fame, Fortune and Glory.

– Ayesha

Tiny Tallenger

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Show off your short story

When asked what makes a short story so special, most authors would mention the simplicity and directness of plot. Joseph O’Connor sums it up well – “A good short story is almost always about a moment of profound realization. Or a hint of that. A quiet bomb.”

Over time I realized that a short story has to be a ‘packaged reading delight’. Small nuances make the difference; such as creating a comfortable ambiance on your page would make readers rate you higher. Pay attention to the backdrop, the font and the color combinations to ensure they’re easy on the eyes. Also maintain a frequency of writing; it increases and retains readers. Try putting up an image of yourself (the author) on your blog/page which suits the general voice of your stories. It makes your readers think of you as someone they would bond with over coffee.

You can try using tools to market and make sure that your page/blog stays in line with what readers want. CreateSpace provides an excellent platform where you can upload your work and get feedback on it, customize publishing and eBook distribution and market it as per your convenience.  You can use Duotroupe as well, to keep updated about the markets, preferences, deadlines and events revolving around short stories.

Short stories form a very competitive field of literature. Most short story competitions are easy to participate in, the contests are handled online entirely and the prize is quite bountiful. Listings for all contests can be found on BookTrust, which also provides you with its own upload library as well as feedback from recognized authors.

If you want to be the next Miroslav Penkov (2012 BBCISSA winner), get started writing and posting. It’s ‘East meets West’ today, but soon it could be your short story that walks away with the grand prize.

Tweet me your comments @tallenge

– Ayesha
Tiny Tallenger

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3 incredible podcasts shaping startup thinking, one episode at a time!

As any entrepreneur knows, the days between taking the first step of your startup journey to having your idea become a reality, swing between exhilaration and paranoia.

In the year that I have spent building Tallenge, the one thing that has educated, inspired and helped me stay on course has been the 45 minutes I spend every morning on the treadmill – listening to podcasts. And 3 of them deserve special mention:

  • Andrew Warner of Mixergy – A brilliant and inspiring podcast where successful entrepreneurs come in and share their experiences. Andrew has the uncanny ability to ask the exact questions that you are thinking of asking the guest. I must’ve listened to most of the interviews that Andrew puts out and I often step off the treadmill to jot a helpful nugget.
  • David Siteman Garland’s Rise To The Top – A badass podcast, especially for entrepreneurs in the media/Internet space. The guests are always fantastic and open up with David’s style of interviewing. I have many favorite episodes that stay on my phone even after I have heard them once.
  • Entrepreneurial Thought Leaders  Podcast – From the Stanford Technology Ventures Program puts out these brilliant podcasts for the world to learn from and get inspired. Speakers like Phil Libin (Evernote), Brad Feld (Foundry), Jack Dorsey (Twitter and Square), Mark Pincus (Zynga), Reid Hoffman (LinkedIn) and many rockstar entrepreneurs and founders share their thoughts, answer questions and interact with students. This is the show that put out an interview with Zuckerberg in 2005, when it was still ‘The Facebook’! This academic-sounding podcast is truly inspiring and I look forward to every new episode that Tina Seelig puts out.

I hope these talented and dedicated people know how much they are impacting the thinking and work of entrepreneurs across the world. Through this blog post I am sending out a big thank you to them!

If you haven’t, you must listen to some of these incredible podcasts. If you have, send them a shout-out of appreciation.

Do you have any favorite entrepreneurial podcast? Feel free to share them in the comments below.

-PG
Tallenger-In-Chief 

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Twitterature – Classics In Under 140 Characters!

If you’re one of the people who find novels and classics boring, we have just the thing for you – Twitterature. A narrative form paying tribute to brevity and talent using social media as a portal for readership.

Two teenagers from the University of Chicago undergrads Emmet Rensin and Alexander Aciman came up with their own means of celebrating 80-odd classics by abridging and parodying them in 20 tweets each. The result is a book published by Penguin, titled Twitterature. And how does Shakespeare’s Hamlet sound in it? – “Ophelia just pulled a Virginia Woolf. Funeral is on the morrow.”

It is a very different take to the perspective with which we would tend to read, say, Oedipus the King. The 140-character limit has transformed writing and penmanship. Never before was a novel condensed to 20 tweets using current day lingo. Authors such as Arjun Basu, who has written over 1,000 twisters, and  VeryShortStory have managed to capture and hold the interest of avid Tweeps who now no longer need to go through the cumbersome process of reading the entire book but finish a short story in the blink of an eye.

A lot of new websites seem to have taken it upon themselves to ensure that this transformation in literature rendition continues. Storify is one such example. It creates a simple editors board on which you pick out a theme or an event, write out your tweets and establish a plot. Editing is a piece of cake and you can add pictures and videos. And voila, you have a story that is interactive and the length of which no longer bores the readers. The story is time efficient and so very precise in what it chooses to convey.

Guess what’s the newest bit of literature to turn into Twitterature – it’s poetry! Lyricism, rhyme and rhythm captured in 140 characters, details of which I shall discuss in my next post. Sounds challenging? Turn to TwitLit, all ye writers of lore.

Tweet me your comments @tallenge

– Ayesha
Tiny Tallenger

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Gaming – The New Spectator Sport

Competitive gaming has been on the rise and shows no signs of plateauing. The 208 billion dollar industry has now broadened to provide forums to turn E-sport into a spectator sport. Spectator mode viewership is extremely popular for games like League of Legends, God Of War and StarCraft. Players are able to view their game, after or while playing it, with their contenders and can share the video with other gamers or friends for viewing. A few sites have also begun live streaming of such videos.

Twitch TV seems to have hit an all time high with the gamers. Barely a year old, the website already has more than 17 million viewers, most of them being gamers who want to broadcast their skills to the world. Blowing all domestic conceptions to smithereens, Twitch TV with Alienware has now launched gaming scholarships. Should one expect a radical paradigm shift and parents to come up to their children and tell them to game more often? God bless liberty, I sure hope this happens.

The success of Twitch.TV, Gamestreams, WeGame and the like is dependant mainly on the rising interest viewers have to see the videos uploaded by professional gamers. Some do it to pick up tips and knacks; others do it for the sheer visual pleasure of the combination of fantastic graphics and skill and watching a game guru in action.

So what does one want out of gaming? When asked of gaming legends like Peter Ludlow and Billy Mitchell, the answer is simple. Gamers want fame and recognition. Off late gaming seems to have become a mainstream competitive talent category. Gaming is being explored as a means to earn a living. It has transgressed to a way of life, it’s taken over, shoved and fought for its own niche and now, it is fast becoming an exciting profession of our age. And that is what we shall run through in my next post.

If you are a Twitch.TV fan, or a gamer, take a moment and post your opinion. Also, do share this blog with your gamer friends. Peace.

-Ayesha
Tiny Tallenger

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Let A Million Talents Bloom

Talents are as myriad as individuals around the globe. I have seen people with amazing skills, which if cultivated, would fulfil their life’s purpose. The misfortune being most of them fail to achieve their potential because they don’t know where to begin and don’t get encouragement that help in shaping and grooming their talent.

 Going deeper one finds a correlation between the opportunities for a particular skill and the number of people who pursue that skill. For example, if I see a future in the talent that I possess and which the external world values and thereby allows me to gain some recognition or compensation, I will pursue it. Performing arts – singing, music and dancing are very good examples of such skills. There are a number of platforms and opportunities and people end up pursuing these talents aggressively.

 In comparison to performing arts, visual arts, literature and many other amazing skills lack scope to inspire individuals to pursue them. The future sometimes appears bleak for these talents making one wonder if we will end up becoming a planet of dancers. The reason for the explosion in performing arts is obvious. Reality shows like America’s Got Talent, American Idol and other pop cultural phenomenon offer big time opportunities for talented dancers and singers. Kelly ClarksonSusan Boyle and Jean Martyn are shining examples who achieved fame through these platforms. On the other hand, people becoming famous for other talents are a rarity. There are only a few success stories and platforms that fuel these opportunities and I will discuss some of them in my next post.

 It’s time we give all types of talents their due.

 -Prerna
(Tenacious Tallenger)

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