Category Archives: Pop Culture

How To Get More People To Share Your Song

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You’ve worked hard on a song and are waiting for it to ‘go viral’?

Well, good luck with that!  We believe there is no such thing as viral. Songs go through a ‘compounded sharing’ cycle where more people listen to your song and then share it, and the cycle continues. There are only two ways to increase your song sharing:

 

1.  Increase the initial exposure of your songs
If 100,000 hear your new song release, you will have a better chance of reaching millions compared to if you just showed your song to 50 people, because a proportion of your initial audience will be responsible for sharing the song.

This is where major record labels have typically had an upper hand. When a label produces a song that isn’t actually very good i.e. it has a low rate of sharing, they can still get the song to reach millions by funding a huge initial exposure – even if a tiny percentage of that audience shares the song, it’s still likely to reach millions more people.

You should put up your song on as many high-quality, high-traffic sites as possible. Do not depend on that one site, or it might be a very long wait. A site may give you a broad listenership, while another may give you a smaller, but much more engaged audience. The audience on Tallenge is different from that on Soundcloud or Reverbnation. So, to maximize initial exposure, post your song on many sites and reap the benefit of their reach.

 

2. Increase the rate of sharing, or what makes it more likely for a fan to pass your song on to their friends?

Here’s a few ideas:

  • In general if your song sounds good, more people are likely to share it 🙂
  • Post on sites that make it easy to share AND request your listener to share
  • If friends and fans like you and want to help you get known, they’re more likely to share your releases. This comes down to reputation and relationship building. So reply to comments and spend some time everyday connecting with your fans.

 

Try some of these out and leave a comment sharing your experience.

-Sasha

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Be’Witching Trick Or Tweet

Three weeks to Halloween and I can feel the chill and the treat-mania penetrating into my bones. For all those of you who have not yet come up with a costume, Tallenge is putting forth the top 5 internet muses this year for a truly spooktacular Halloween.

5. Nyan Cat costume: Absolutely annoying and quite simple, this 8-bit video of a cat with a pop tart for its body and with a rainbow coming out of its behind, went viral literally overnight. Easy to dress, easy to please.

4. Sophia Grace Brownlee: If you like princess costumes and you like to rap, then Sophia Grace Brownlee is the perfect thing to go as this Halloween.  Sophia Grace Brownlee is the little 8-year old that went viral for rapping ‘Super Bass’ by Nicki Minaj.

3. Rebecca Black: There’s something awesome about being able to identify yourself as ‘Black. Rebecca Black” when asked to identify yourself on Halloween (very Morticia Addams). For those of you who don’t know her, she is the most popular ‘new’ star. This 13 year old gave a new meaning to ‘Friday’. Love her, hate her but you cannot ignore her.

2. Game of Thrones costumes: There’s no denying that Game of Thrones came to be the biggest television sensation off late. It has also stamped its presence on the internet. Whether you choose to be Khal Drogo, the wife Khaleesi, the clever li’l ‘Imp’ or evil Queen Cersei, you will cast a spell on all around you. Psst, winter is coming!

 

1. Oppa Gangnam Style! : The ‘invisible horse dance’ has done it; this song has been the most recent sensation on the internet.  Make this Halloween groove for you Gangnam style. After all who has ever been able to say no to a man in a tux? Or even better a woman?

Tallenge has something to offer you, Halloween style. Post a picture of yourself on Twitter wearing your Halloween costume and tag it with our handle @Tallenge. The most popular/creative costume will win Tallenge goodies!

Trick or Treat doesn’t get better than this. Get your spook on and surprise us at the Tallenge Spookathon. It’s not about who you are. You’re what you wear!

– Ayesha

Tiny Tallenger

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Show off your short story

When asked what makes a short story so special, most authors would mention the simplicity and directness of plot. Joseph O’Connor sums it up well – “A good short story is almost always about a moment of profound realization. Or a hint of that. A quiet bomb.”

Over time I realized that a short story has to be a ‘packaged reading delight’. Small nuances make the difference; such as creating a comfortable ambiance on your page would make readers rate you higher. Pay attention to the backdrop, the font and the color combinations to ensure they’re easy on the eyes. Also maintain a frequency of writing; it increases and retains readers. Try putting up an image of yourself (the author) on your blog/page which suits the general voice of your stories. It makes your readers think of you as someone they would bond with over coffee.

You can try using tools to market and make sure that your page/blog stays in line with what readers want. CreateSpace provides an excellent platform where you can upload your work and get feedback on it, customize publishing and eBook distribution and market it as per your convenience.  You can use Duotroupe as well, to keep updated about the markets, preferences, deadlines and events revolving around short stories.

Short stories form a very competitive field of literature. Most short story competitions are easy to participate in, the contests are handled online entirely and the prize is quite bountiful. Listings for all contests can be found on BookTrust, which also provides you with its own upload library as well as feedback from recognized authors.

If you want to be the next Miroslav Penkov (2012 BBCISSA winner), get started writing and posting. It’s ‘East meets West’ today, but soon it could be your short story that walks away with the grand prize.

Tweet me your comments @tallenge

– Ayesha
Tiny Tallenger

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3 incredible podcasts shaping startup thinking, one episode at a time!

As any entrepreneur knows, the days between taking the first step of your startup journey to having your idea become a reality, swing between exhilaration and paranoia.

In the year that I have spent building Tallenge, the one thing that has educated, inspired and helped me stay on course has been the 45 minutes I spend every morning on the treadmill – listening to podcasts. And 3 of them deserve special mention:

  • Andrew Warner of Mixergy – A brilliant and inspiring podcast where successful entrepreneurs come in and share their experiences. Andrew has the uncanny ability to ask the exact questions that you are thinking of asking the guest. I must’ve listened to most of the interviews that Andrew puts out and I often step off the treadmill to jot a helpful nugget.
  • David Siteman Garland’s Rise To The Top – A badass podcast, especially for entrepreneurs in the media/Internet space. The guests are always fantastic and open up with David’s style of interviewing. I have many favorite episodes that stay on my phone even after I have heard them once.
  • Entrepreneurial Thought Leaders  Podcast – From the Stanford Technology Ventures Program puts out these brilliant podcasts for the world to learn from and get inspired. Speakers like Phil Libin (Evernote), Brad Feld (Foundry), Jack Dorsey (Twitter and Square), Mark Pincus (Zynga), Reid Hoffman (LinkedIn) and many rockstar entrepreneurs and founders share their thoughts, answer questions and interact with students. This is the show that put out an interview with Zuckerberg in 2005, when it was still ‘The Facebook’! This academic-sounding podcast is truly inspiring and I look forward to every new episode that Tina Seelig puts out.

I hope these talented and dedicated people know how much they are impacting the thinking and work of entrepreneurs across the world. Through this blog post I am sending out a big thank you to them!

If you haven’t, you must listen to some of these incredible podcasts. If you have, send them a shout-out of appreciation.

Do you have any favorite entrepreneurial podcast? Feel free to share them in the comments below.

-PG
Tallenger-In-Chief 

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Twitterature – Classics In Under 140 Characters!

If you’re one of the people who find novels and classics boring, we have just the thing for you – Twitterature. A narrative form paying tribute to brevity and talent using social media as a portal for readership.

Two teenagers from the University of Chicago undergrads Emmet Rensin and Alexander Aciman came up with their own means of celebrating 80-odd classics by abridging and parodying them in 20 tweets each. The result is a book published by Penguin, titled Twitterature. And how does Shakespeare’s Hamlet sound in it? – “Ophelia just pulled a Virginia Woolf. Funeral is on the morrow.”

It is a very different take to the perspective with which we would tend to read, say, Oedipus the King. The 140-character limit has transformed writing and penmanship. Never before was a novel condensed to 20 tweets using current day lingo. Authors such as Arjun Basu, who has written over 1,000 twisters, and  VeryShortStory have managed to capture and hold the interest of avid Tweeps who now no longer need to go through the cumbersome process of reading the entire book but finish a short story in the blink of an eye.

A lot of new websites seem to have taken it upon themselves to ensure that this transformation in literature rendition continues. Storify is one such example. It creates a simple editors board on which you pick out a theme or an event, write out your tweets and establish a plot. Editing is a piece of cake and you can add pictures and videos. And voila, you have a story that is interactive and the length of which no longer bores the readers. The story is time efficient and so very precise in what it chooses to convey.

Guess what’s the newest bit of literature to turn into Twitterature – it’s poetry! Lyricism, rhyme and rhythm captured in 140 characters, details of which I shall discuss in my next post. Sounds challenging? Turn to TwitLit, all ye writers of lore.

Tweet me your comments @tallenge

– Ayesha
Tiny Tallenger

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4 More Tips To Make Your Video Shine On YouTube

As promised in my previous post ‘4 Simple Tips To Make Your Video Shine On YouTube’, I am sharing four more tips on promoting video content on YouTube. These are lesser known and are the result of much research and are tried and tested by me. So hang on to them!

1.      Create A YouTube Video To Promote All Your Videos  It has proven results. Create a YouTube video that promotes all your other videos on YouTube. Provide variety of tags to this ‘Index’ video depending on content of all the featured videos.  

2.      Interlink Your Videos YouTube uses an intricate algorithm to determine which videos are ‘related’. Though you have little control over which videos are shown as related to your own videos, you can take these two measures to make them “jump”

a)      Create Playlists: YouTube default search includes all sorts of result types: videos, channels and playlists.  Playlists give you an edge in search results and also help gaining views on your other videos. How? If you link to one video within the playlist, viewers will watch another video in queue in the playlist instead of watching suggested ‘related videos’ which are rarely completely relevant to your video content. Therefore, create playlists and organize your videos depending on criteria such as;

  • User Reviews
  • Core Features
  • Interviews
  • Tutorials
  • Featured Users

b)     Unique Tags: Sometime back, using ‘unique’ tags was all one needed to make their content appear as related videos.While the algorithm has become more complex today, this trick still proves effective in ranking all your videos for a specific search term, thereby getting more views in common. So the quick tip is add the most important search term (e.g. your brand name/band name) as a tag in all possible variations…. <bandname>; <band name>; <bandname.com>

3.      Submit Your Video To Video Search Engines   Add your YouTube video to video search engines. Some of the good examples are Blinkx, 5min and Break.  Little trick as this will ultimately help consolidate your position on YouTube.

4.      Provide Thumbnail To  Complement Your Video   A thumbnail is the first thing that a viewer sees before she decides to watch your video. Therefore, it’s significant to provide a thumbnail that best reflects your video content/brand and encourages a viewer to click on and watch your video.

I would love to know your feedback and experience with these tips.

You are welcome to share other tips that have worked for you,  and I will be happy to include some in my future blogs on the topic. 

If you have friends who upload actively on YouTube, please forward them this blog. They will certainly appreciate your thoughtfulness 🙂

-Prerna
(Tenacious Tallenger)

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Gaming – The New Spectator Sport

Competitive gaming has been on the rise and shows no signs of plateauing. The 208 billion dollar industry has now broadened to provide forums to turn E-sport into a spectator sport. Spectator mode viewership is extremely popular for games like League of Legends, God Of War and StarCraft. Players are able to view their game, after or while playing it, with their contenders and can share the video with other gamers or friends for viewing. A few sites have also begun live streaming of such videos.

Twitch TV seems to have hit an all time high with the gamers. Barely a year old, the website already has more than 17 million viewers, most of them being gamers who want to broadcast their skills to the world. Blowing all domestic conceptions to smithereens, Twitch TV with Alienware has now launched gaming scholarships. Should one expect a radical paradigm shift and parents to come up to their children and tell them to game more often? God bless liberty, I sure hope this happens.

The success of Twitch.TV, Gamestreams, WeGame and the like is dependant mainly on the rising interest viewers have to see the videos uploaded by professional gamers. Some do it to pick up tips and knacks; others do it for the sheer visual pleasure of the combination of fantastic graphics and skill and watching a game guru in action.

So what does one want out of gaming? When asked of gaming legends like Peter Ludlow and Billy Mitchell, the answer is simple. Gamers want fame and recognition. Off late gaming seems to have become a mainstream competitive talent category. Gaming is being explored as a means to earn a living. It has transgressed to a way of life, it’s taken over, shoved and fought for its own niche and now, it is fast becoming an exciting profession of our age. And that is what we shall run through in my next post.

If you are a Twitch.TV fan, or a gamer, take a moment and post your opinion. Also, do share this blog with your gamer friends. Peace.

-Ayesha
Tiny Tallenger

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