Discovering Talent: A Decade Of Change

Stating the obvious, Facebook, Twitter, Youtube and Reverbnation give talented people an amazing opportunity to showcase their work and gain access to a world of eager consumers.

A decade ago, artists with a song on their lips and a hope in their heart, would knock at the doors of talent agencies and recording labels. The executives at these agencies held all the cards – access, creative freedom, campaigns, PR, marketing, budgets and more. The artist had very little elbowroom.

All that changed with the internet becoming this extraordinary talent discovery platform. People everywhere started using virtual space to present their skills. Suddenly the internet became crucial in determining who was good and what to see. It granted artists a wide latitude to decide their content and their audience. With sufficient tools for video production, hosting platforms, and social media marketing, a person could reach out to audiences all over the word in an unprecedented manner. The talent finally was in charge of his destiny and ultimate success.

Coming a full circle, agencies and labels are now going all out to ensure they do not get left behind in tapping this talent. The YouTube video of a young boy led to him being signed up by the recording label of none other than L.A. Reid. And just like that little boy – Justin Bieber – there are numerous talents doing their thing online and are on their path to glory.  More about those in my next post.

Leave a comment if you would like me to cover an upcoming artist who you believe will be the next entertainment superstar.

-Aparna
H’Appy Tallenger

Tagged , , , , , , ,

4 thoughts on “Discovering Talent: A Decade Of Change

  1. ashwin says:

    this blog is awesome, comes to the point very quickly- nice one Aparna..

  2. ekarao says:

    This actually goes both ways. In the pre-internet world the audience got to see only what the Studios deemed was good. The audience did not have a say in it. But now, the audience has a say in who is talented and what kind of talent they want to see.

  3. Lohith says:

    That was a great read. I agree that internet and social media have developed a great platforms for musicians in the current scenario. On the contrary isn’t the whole platform thing taken for granted by a so called artists? Just a thought.

  4. Simply desire to say your article is as surprising.
    The clearness in your publish is simply nice and that i could think you are knowledgeable in this subject.

    Fine together with your permission let me to seize
    your feed to stay up to date with drawing close post.
    Thanks one million and please continue the enjoyable work.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: