How To Get More People To Share Your Song

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You’ve worked hard on a song and are waiting for it to ‘go viral’?

Well, good luck with that!  We believe there is no such thing as viral. Songs go through a ‘compounded sharing’ cycle where more people listen to your song and then share it, and the cycle continues. There are only two ways to increase your song sharing:

 

1.  Increase the initial exposure of your songs
If 100,000 hear your new song release, you will have a better chance of reaching millions compared to if you just showed your song to 50 people, because a proportion of your initial audience will be responsible for sharing the song.

This is where major record labels have typically had an upper hand. When a label produces a song that isn’t actually very good i.e. it has a low rate of sharing, they can still get the song to reach millions by funding a huge initial exposure – even if a tiny percentage of that audience shares the song, it’s still likely to reach millions more people.

You should put up your song on as many high-quality, high-traffic sites as possible. Do not depend on that one site, or it might be a very long wait. A site may give you a broad listenership, while another may give you a smaller, but much more engaged audience. The audience on Tallenge is different from that on Soundcloud or Reverbnation. So, to maximize initial exposure, post your song on many sites and reap the benefit of their reach.

 

2. Increase the rate of sharing, or what makes it more likely for a fan to pass your song on to their friends?

Here’s a few ideas:

  • In general if your song sounds good, more people are likely to share it :)
  • Post on sites that make it easy to share AND request your listener to share
  • If friends and fans like you and want to help you get known, they’re more likely to share your releases. This comes down to reputation and relationship building. So reply to comments and spend some time everyday connecting with your fans.

 

Try some of these out and leave a comment sharing your experience.

-Sasha

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How a poem becomes a song. Lessons from the master.

The collaboration between Leonard Cohen – possibly the greatest poet of the generation and Sharon Robinson  began 35 years ago. Cohen was looking for a backing singer and Robinson was seeking a life as a songwriter, but happy to audition.

Robinson shares the mechanics of collaborating with Cohen, how a poem becomes a song. There’s a pattern. “I go to his house, we sit in the kitchen and chat, and have something to drink or eat.” Work begins with a verse or two that Cohen presents her with, on paper. Robinson reads it, they talk about melodic possibilities. Rarely, if ever, do they talk about the meaning of the words. “We both feel that the song should be self-explanatory,” Robinson says. A single song can take a year or more to emerge. Robinson takes a poem home and studies it. “I try not to ask Leonard, ‘What does this mean? What’s this about?’ We don’t really go there.” Does she try to work out meanings for him, or for her? “Probably both, and hopefully those are the same, or somewhat the same.” It’s the multitude of meanings, we agree, that gives the songs their broad resonance.

Sharon firmly resists over-intellectualisation. Too much of that and you lose the connection to “emotion and soulfulness”. “When you start with a poem, you have to figure out how to turn it into a song.” Sometimes it’s there, sometimes it has to be reworked. If she can’t find it on her own, she’ll call Cohen and ask what he sees as the chorus. In some cases, the answer is relatively clear. For “Alexandra Leaving” the last line is repeated, at the end of every third verse, so the poem was “already beautifully structured for a melody”. Invited to elaborate, she says it’s hard to explain: “there are numerous ways to skin a cat when it comes to writing a song”. Yet the structure is closely related to the number of syllables in a line, which in turn dictates the set-up of the melody. In this sense, she works backwards, from a culminating idea towards the front of the song.

She offers ideas for the melody, maybe more than one. Then she records one. “At the time, Leonard had a little boom box in his kitchen, we’d listen to it there, on a cassette.” As he listens, she can tell straight away his reaction. “He’ll just listen quietly. I can tell if he likes it, but there’ll be issues, and changes. Other times he’ll start dancing around, or something like that. There are a range of reactions. In the end, I just wait, for 10 minutes.”

“She knows how to write the music that makes Leonard look bigger.” It is no wonder that In October 2001, when Cohen released Ten New Songs, his first album for several years, Robinson had a co-writing credit on every track.

Check out a phenomenal rendition of “Alexandra Leaving” from Cohen’s 2012 tour.

This blog is a distillation of an article by Philippe Sands.  I hope this post helps some of the poets on Tallenge, and others, visibility into the collaboration process. In my next blog, I hope to go further along this creative continuum.

Do share this blog with those who you feel will enjoy reading it, or will find it useful. Thanks!

-Sasha

 

 

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5 Tips On Converting Your YouTube ‘Likes’ To Tallenge Votes (and Dollars)!

Once you’ve uploaded your entry on Tallenge, it’s time to get the votes it deserves. Here’s 5 quick actions that can work on converting your abundant YouTube views and likes into votes for your Tallenge entry (and, ultimately to a chunk of the prize money!)

Tip #1. Description please

Paste your Tallenge entry’s URL into the description of your video in YouTube with a request asking viewers to vote for you on Tallenge.

Tip #2. Look the viewer in the eye and ask!

Add a 10-second clip – as a video annotation – at the end of your YouTube video requesting the viewer to vote for your entry on Tallenge.

Tip #3. Broadcast to your subscribers

Put out a quick request for votes to your subscribers with the URL of your Tallenge entry using the broadcast feature on YouTube.

Tip #4. Embed your entry

Embed the URL to your entry in the YouTube video itself, in the form of a smart blurb or a creative pop up in a corner, using YouTube’s Annotations feature.

Tip #5. Comment on comments

Reply to the appreciative and positive comments viewers leave on your video on YouTube asking them to go to Tallenge and vote for you. Many of them will!

These tips are simple to action and besides getting votes, also help you engage with your YouTube audience. Start your campaign now and swing by later to check out more tips and tricks that I will be providing in my subsequent blogs.

-Ayesha
Tiny Tallenger

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How to get more votes on Tallenge : 101

You are really excited to participate in a contest in Tallenge. You have created an excellent entry and are ready to upload it. In this blog we highlight the first few steps you can take to ensure that your entry best utilizes your social networks and helps your entry get off to a flying start.

[Before getting started on these steps, make sure you have the link/URL to your entry that Tallenge provides you because that’s what you will need to have people visit your entry and vote for you.]

1. Flaunt it on Facebook: Rake in the votes by posting your entry as your status update on Facebook. Besides providing you with an excellent connectivity platform, you finally are putting that huge friends’ list to good use.

2. Tweet it some: Tweet your entry out at regular intervals to ensure that your followers on Twitter vote for your entry. Make sure that the messaging of the tweet does not remain the same throughout though. Play around with words.

3. Sneak them a peek on YouTube: Consider uploading a short teaser of your content video on YouTube. It makes for a good way to pique curiosity as well as gets the attention of your channel’s subscribers. You can provide the link to your entry on Tallenge in the description and encourage your YouTube viewers to vote for you on Tallenge.

4. Link it on LinkedIn: If you are active on LinkedIn then you should post your entry on LinkedIn. You can also paste the badge if you write any articles on LinkedIn to encourage people to vote for you.

5. Add the +1’s: Post your entry to your circles on Google+. Remember that the more people who see it, the more will vote for it. Make sure that friends of the people you have in your circle can also see the content and vote for it.

6. Tumble your entry: Tumblr is a one-stop solution for all kinds of artistic displays, put up your entry on your Tumblr account. You can also embed your entry into one of your microblogs and encourage your friends to embed the entry in their blogs as well.

7. Pin the entry on the board: Pinterest provides an excellent medium to share your entry from Tallenge. Upload your entry with an interesting artwork and pin your entry on Pinterest under the relevant category board. The combination of excellent visual cues should spur your viewers to vote for you. Ensure that your pinboard is interesting and has multiple pins along the same line of thought as the entry itself.

8. Blog about your entry: Whether you are on Blogger on WordPress or run your own website; whip up an interesting anecdote around your entry and blog it to the masses. You can either embed your entry in the blog or you can just provide the URL with a snapshot to make the blog seem more interesting and give the readers a teaser.

9. Badge it!: You can pin the badge of your entry on your Facebook profile, on your blog and even on your Twitter background. Badges make for excellent visual cues to pick from. Add to that the cool-association-factor and you’re all set to get the votes pouring in. Also encourage your friends to put the badge up on their blogs as well.

This is just a brief once-over on how to start with popularizing your entry on Tallenge. We will have more of these articles coming up soon to help you ‘go viral’ with your content on Tallenge and rope in the votes. Till then keep uploading and inviting. The more, the merrier, aren’t we all?

Ayesha
– Tiny Tallenger

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Kick your way to luck

What marks the difference between just another talented person and a superstar? Effort and just that tiny bit of luck that gives one the ‘kick’ to move ahead on to the fast track.

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That seems to be the story of the newest viral sensation Havard Rugland, who is now claiming his career with the NFL alongside the success of his Youtube video ‘Kickalicious’. With a very European football style, our man has gone a long way ow

ing to the success of his video which went viral after he posted in September 2012. The video has been receiving a great response from different team managers across the US since this December.

The 27 year old kicker is now on his way to the NFL tryouts for the Jets. The video was a result of a brainstorm after his home soccer club disbanded. With two of his brothers and a friend, the video was made in five days and hit 500,000 views in its first few weeks. His journey to New York provides a blueprint of sorts for anyone looking to turn a homemade video into a global hit.

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Homemade videos of this sort exhibiting ones talent have been a rage on youtube, proving to be a lucrative chance to build a career for a whole bunch of today’s superstars. ‘Amateur is the new pro’. Everyone’s on a hunt for fresh talent and fresher faces. It’s a vicious cycle of talent drives virality which drives talent in return. So where are we today?

In a space where you don’t need to know the ins and outs of everything regarding your field of interest but can squarely go ahead and dabble with the little you know. If you’re good with your talent and if you portray it the right way, you just might be the next big superstar moving on to the race to be a global phenomenon.

Our next blog will tell you how you can jazz up your entry to make it more noticeable and memorable. Till then, keep creating for the world is full of opportunities. Or well, atleast the internet is!Come up with creative videos or images of your talent. Write up a blizzard if you love to write. Create good content that is interesting and has a touch of unique quirk that screams out your personality. And you’re good to go. That’s what we offer you on Tallenge. A chance to be a winner, who’s on the way to Fame, Fortune and Glory.

- Ayesha

Tiny Tallenger

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Be’Witching Trick Or Tweet

Three weeks to Halloween and I can feel the chill and the treat-mania penetrating into my bones. For all those of you who have not yet come up with a costume, Tallenge is putting forth the top 5 internet muses this year for a truly spooktacular Halloween.

5. Nyan Cat costume: Absolutely annoying and quite simple, this 8-bit video of a cat with a pop tart for its body and with a rainbow coming out of its behind, went viral literally overnight. Easy to dress, easy to please.

4. Sophia Grace Brownlee: If you like princess costumes and you like to rap, then Sophia Grace Brownlee is the perfect thing to go as this Halloween.  Sophia Grace Brownlee is the little 8-year old that went viral for rapping ‘Super Bass’ by Nicki Minaj.

3. Rebecca Black: There’s something awesome about being able to identify yourself as ‘Black. Rebecca Black” when asked to identify yourself on Halloween (very Morticia Addams). For those of you who don’t know her, she is the most popular ‘new’ star. This 13 year old gave a new meaning to ‘Friday’. Love her, hate her but you cannot ignore her.

2. Game of Thrones costumes: There’s no denying that Game of Thrones came to be the biggest television sensation off late. It has also stamped its presence on the internet. Whether you choose to be Khal Drogo, the wife Khaleesi, the clever li’l ‘Imp’ or evil Queen Cersei, you will cast a spell on all around you. Psst, winter is coming!

 

1. Oppa Gangnam Style! : The ‘invisible horse dance’ has done it; this song has been the most recent sensation on the internet.  Make this Halloween groove for you Gangnam style. After all who has ever been able to say no to a man in a tux? Or even better a woman?

Tallenge has something to offer you, Halloween style. Post a picture of yourself on Twitter wearing your Halloween costume and tag it with our handle @Tallenge. The most popular/creative costume will win Tallenge goodies!

Trick or Treat doesn’t get better than this. Get your spook on and surprise us at the Tallenge Spookathon. It’s not about who you are. You’re what you wear!

- Ayesha

Tiny Tallenger

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Show off your short story

When asked what makes a short story so special, most authors would mention the simplicity and directness of plot. Joseph O’Connor sums it up well – “A good short story is almost always about a moment of profound realization. Or a hint of that. A quiet bomb.”

Over time I realized that a short story has to be a ‘packaged reading delight’. Small nuances make the difference; such as creating a comfortable ambiance on your page would make readers rate you higher. Pay attention to the backdrop, the font and the color combinations to ensure they’re easy on the eyes. Also maintain a frequency of writing; it increases and retains readers. Try putting up an image of yourself (the author) on your blog/page which suits the general voice of your stories. It makes your readers think of you as someone they would bond with over coffee.

You can try using tools to market and make sure that your page/blog stays in line with what readers want. CreateSpace provides an excellent platform where you can upload your work and get feedback on it, customize publishing and eBook distribution and market it as per your convenience.  You can use Duotroupe as well, to keep updated about the markets, preferences, deadlines and events revolving around short stories.

Short stories form a very competitive field of literature. Most short story competitions are easy to participate in, the contests are handled online entirely and the prize is quite bountiful. Listings for all contests can be found on BookTrust, which also provides you with its own upload library as well as feedback from recognized authors.

If you want to be the next Miroslav Penkov (2012 BBCISSA winner), get started writing and posting. It’s ‘East meets West’ today, but soon it could be your short story that walks away with the grand prize.

Tweet me your comments @tallenge

- Ayesha
Tiny Tallenger

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3 incredible podcasts shaping startup thinking, one episode at a time!

As any entrepreneur knows, the days between taking the first step of your startup journey to having your idea become a reality, swing between exhilaration and paranoia.

In the year that I have spent building Tallenge, the one thing that has educated, inspired and helped me stay on course has been the 45 minutes I spend every morning on the treadmill – listening to podcasts. And 3 of them deserve special mention:

  • Andrew Warner of Mixergy – A brilliant and inspiring podcast where successful entrepreneurs come in and share their experiences. Andrew has the uncanny ability to ask the exact questions that you are thinking of asking the guest. I must’ve listened to most of the interviews that Andrew puts out and I often step off the treadmill to jot a helpful nugget.
  • David Siteman Garland’s Rise To The Top – A badass podcast, especially for entrepreneurs in the media/Internet space. The guests are always fantastic and open up with David’s style of interviewing. I have many favorite episodes that stay on my phone even after I have heard them once.
  • Entrepreneurial Thought Leaders  Podcast – From the Stanford Technology Ventures Program puts out these brilliant podcasts for the world to learn from and get inspired. Speakers like Phil Libin (Evernote), Brad Feld (Foundry), Jack Dorsey (Twitter and Square), Mark Pincus (Zynga), Reid Hoffman (LinkedIn) and many rockstar entrepreneurs and founders share their thoughts, answer questions and interact with students. This is the show that put out an interview with Zuckerberg in 2005, when it was still ‘The Facebook’! This academic-sounding podcast is truly inspiring and I look forward to every new episode that Tina Seelig puts out.

I hope these talented and dedicated people know how much they are impacting the thinking and work of entrepreneurs across the world. Through this blog post I am sending out a big thank you to them!

If you haven’t, you must listen to some of these incredible podcasts. If you have, send them a shout-out of appreciation.

Do you have any favorite entrepreneurial podcast? Feel free to share them in the comments below.

-PG
Tallenger-In-Chief 

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Twitterature – Classics In Under 140 Characters!

If you’re one of the people who find novels and classics boring, we have just the thing for you – Twitterature. A narrative form paying tribute to brevity and talent using social media as a portal for readership.

Two teenagers from the University of Chicago undergrads Emmet Rensin and Alexander Aciman came up with their own means of celebrating 80-odd classics by abridging and parodying them in 20 tweets each. The result is a book published by Penguin, titled Twitterature. And how does Shakespeare’s Hamlet sound in it? – “Ophelia just pulled a Virginia Woolf. Funeral is on the morrow.”

It is a very different take to the perspective with which we would tend to read, say, Oedipus the King. The 140-character limit has transformed writing and penmanship. Never before was a novel condensed to 20 tweets using current day lingo. Authors such as Arjun Basu, who has written over 1,000 twisters, and  VeryShortStory have managed to capture and hold the interest of avid Tweeps who now no longer need to go through the cumbersome process of reading the entire book but finish a short story in the blink of an eye.

A lot of new websites seem to have taken it upon themselves to ensure that this transformation in literature rendition continues. Storify is one such example. It creates a simple editors board on which you pick out a theme or an event, write out your tweets and establish a plot. Editing is a piece of cake and you can add pictures and videos. And voila, you have a story that is interactive and the length of which no longer bores the readers. The story is time efficient and so very precise in what it chooses to convey.

Guess what’s the newest bit of literature to turn into Twitterature – it’s poetry! Lyricism, rhyme and rhythm captured in 140 characters, details of which I shall discuss in my next post. Sounds challenging? Turn to TwitLit, all ye writers of lore.

Tweet me your comments @tallenge

- Ayesha
Tiny Tallenger

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4 More Tips To Make Your Video Shine On YouTube

As promised in my previous post ‘4 Simple Tips To Make Your Video Shine On YouTube’, I am sharing four more tips on promoting video content on YouTube. These are lesser known and are the result of much research and are tried and tested by me. So hang on to them!

1.      Create A YouTube Video To Promote All Your Videos  It has proven results. Create a YouTube video that promotes all your other videos on YouTube. Provide variety of tags to this ‘Index’ video depending on content of all the featured videos.  

2.      Interlink Your Videos YouTube uses an intricate algorithm to determine which videos are ‘related’. Though you have little control over which videos are shown as related to your own videos, you can take these two measures to make them “jump”

a)      Create Playlists: YouTube default search includes all sorts of result types: videos, channels and playlists.  Playlists give you an edge in search results and also help gaining views on your other videos. How? If you link to one video within the playlist, viewers will watch another video in queue in the playlist instead of watching suggested ‘related videos’ which are rarely completely relevant to your video content. Therefore, create playlists and organize your videos depending on criteria such as;

  • User Reviews
  • Core Features
  • Interviews
  • Tutorials
  • Featured Users

b)     Unique Tags: Sometime back, using ‘unique’ tags was all one needed to make their content appear as related videos.While the algorithm has become more complex today, this trick still proves effective in ranking all your videos for a specific search term, thereby getting more views in common. So the quick tip is add the most important search term (e.g. your brand name/band name) as a tag in all possible variations…. <bandname>; <band name>; <bandname.com>

3.      Submit Your Video To Video Search Engines   Add your YouTube video to video search engines. Some of the good examples are Blinkx, 5min and Break.  Little trick as this will ultimately help consolidate your position on YouTube.

4.      Provide Thumbnail To  Complement Your Video   A thumbnail is the first thing that a viewer sees before she decides to watch your video. Therefore, it’s significant to provide a thumbnail that best reflects your video content/brand and encourages a viewer to click on and watch your video.

I would love to know your feedback and experience with these tips.

You are welcome to share other tips that have worked for you,  and I will be happy to include some in my future blogs on the topic. 

If you have friends who upload actively on YouTube, please forward them this blog. They will certainly appreciate your thoughtfulness :)

-Prerna
(Tenacious Tallenger)

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